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This last week I added [cheap+blue+widgets], thinking it would show specifically when people put a + in their search and only then.
BUT it shows in preference over [cheap blue widgets]. And it also means [cheap blue widgets] now only shows on page 2 of the serps with a poor ROI.
I've just deleted all variants with a + in, and im hoping that my original keyword will go back to position 5!.
Does anyone have any thoughts on this? Am i right or is to do with something else?
I think its the same thing. By seperating it out into 2 I would expect to see the + version getting most of the clicks, but its just the clicks the old keyword was getting.
Of course it doesnt have the history your origiinal version did, so it wont do as well initially.
Dont ask me why they BOTH get impressions and clicks though.
Google will have treated this new keyword as a replica of your original, and unfortunately duplicates aren't too effective within an Adwords account. I'd assume that your quality score has taken a knock or two for having two of the same keyword within the one account, which is why your original keyword is not doing so great.
So you've deleted the new keyword which probably will help, but you'll need to give it time before the original gains a better quality score again.
I think it is also worth noting that you can have several of the same keyword running in an account, getting clicks and impressions - but like I've mentioned this is bad for your Adwords campaigns and should be prevented at all costs.
weather your keyword is on broad, phrase or exact matching, Google will automatically search all variations e.g. blue widgets is also searched Blue WiDgeTs or Blue+Widgets, as for the - I am not to sure i know extended broad matching would include these as well as misspells, but if exact and phrase do....? You’ll have to test.