Seems like a low probability of success thing to me, but just wondering if any of you have any personal experience with this kind of thing, or suggestions.
In theory this should be a candidate for one of the "local search" types that G supports.
However, I think that ads with a very limited potential phyisical catchment area are harder to get right. How can we know that her potential clients use the Web/G/etc? Maybe get some client demographics from her and compare it with G's for example.
(I tried running ads for a local pub, but guess what, its customers were already using their free time to knock back the ale rather than search G...)
But, I suggest that you just try it for a month with a smallish budget. You never know.
Rgds
Damon
How can we know that her potential clients use the Web/G/etc?
Of COURSE potential clients will be consulting "Dr. Google"! ;) (This seems confirmed by the accidently-released AOL search data...)
I'd start with a through review with your client of advertising ethics and regulation in their profession, which I assume they are already familiar with.
Don't forget to target relatives. Use keywords like "son", "daughter", "husband", "wife", etc.
Of COURSE potential clients will be consulting "Dr. Google"! ;)
Well, I hadn't thought of that, true, but AOL customers' neuroses/etc may not be representative.
I'd start with a through review with your client of advertising ethics and regulation in their profession,
Excellent point: much more heavily regulated than pubs, especially if those ads might accidentally stray out of the region for which this person is accredited.
Rgds
Damon
Also had success with local garden designer, accountants, solicitors etc
I'm sure the cost to experiment would be relatively low, and coupled with some good material on her website, it might have some potential. The positive side is that a long term paying client for therapy brings signficant money, so the ROI could be high, if it generates anything at all.
