Does Top 3 Mean More Clicks?

Or are other positions just as good?

[JonnyWarwick]

We've recently launched a new site and want to populate our database as quickly as possible. Right now, all our campaigns are in the top three/top left of the page.

In your experience, is the click-through rate better or worse by being, say, in the top 3 on the right hand ad listings, ie, the cheap(er) positions?

If there's been previous postings on this recently - sorry!

[wrgvt]

My experience has been that the clickthrough rate is better, but the conversion rate is worse.

[poster_boy]

In my experience, there is a very strong and very consistent correlation between position and CTR. For me, the connection between position and conversion is not nearly as strong.

[pageoneresults]

Right now, all our campaigns are in the top three/top left of the page.

Right where I would want to be with a new launch as long as there was ROI.

First one seen, with a well written ad, is usually the one to get the most clicks.