Broad Match Strategy

[roxyyo]

is there any benefit or disadvantage to using, for example:

blue widget city model
widget blue city model
city model widget blue
blue city widget model

on broad match in one ad group because your keyword research tool shows they're all highly searched? I'm still puzzled why anyone would search for "computer vegas repair las" anyway -- this MUST be a bug in the database.

Anyway, do the variations compete against eachother or does google match each broadmatched term if it exists in your account in various orders like it would in exact match? I know that it would be ok just to have "blue widget city model" to catch all of them, but if you don't go through and actually weed out all of the variations, is it ok to have some duplicates in different order is what I'm asking.

[roxyyo]

bump?

[RhinoFish]

As long as you're not using any dynamic insertion tools (where consumers would see gibberish), this won't hurt you. As time passes, luck will give certain ones a hogher CTR and they'll get served up more often. The one issue you may run into is maximum keywords - if you get near the limits, having duplicate keywords in there will limit you. I'd suggest deduping your list just to avoid random distribution of CTR / history among words. I've also seen where just one permuatation got hits, as if G somehow picks just one where there are dupes, but I've seen times when this "rule" seemed broken. I haven't looked hard enough at different time slices to dissect exactly what happened with the order of preference triggered when I've accidentally had dupes. Overall, you've got a minor issue here, but we a/r types avoid it by design - your keyword lists, to upload correctly at MSN, will need to be de-duped, so you've got to do the work anyhow. Yahoo auto de-dupes, but messes up on plurals, so don't use their ppc upload mechanism as a screen, it'll over de-dupe.

[roxyyo]

thanks, I'm thinking about it more and I really don't think people search for "vegas hotel las booking" this must be an automated rank checker, in that case would it be better to use the phrase match "las vegas hotel booking" and "booking las vegas hotel" to protect against useless impressions?

Has anyone tested this?