The CTR is too low to register but has still produced 130 clicks today compared to 10 for the whole of last month! Unfortunately its not one of my better earning pages. Yesterday, when this started, a made a little money. Today, I seemed to have earned nothing so far from all this extra traffic - luckily I'm bidding so low it's not costing too much?
The number of impressions is completely distorting the stats for the whole campaign.
Questions:
1 How can I find out what's caused the sudden leap in impressions?
2 Will the poor CTR stats affect my site's performance elsewhere?
3 Should I remove the AdSense for Content?
4 Is there any way I can make this situation more profitable?
Grateful for any suggestions.
P
[edited by: Pengi at 8:43 pm (utc) on Sep. 8, 2006]
[edited by: Kobayashi at 9:05 pm (utc) on Sep. 8, 2006]
over 2,000,000 today.
At that rate, you can just ask people on the street if they've seen your ad, and if so, where. ;)
It produced just 167 clicks - massive earnings ($7) ROI $0.10
Good business eh?
I think its gone now, but my all time (ie. 10 weeks) ad impressions increased from 3 million to 8 million in 2 days - all down to 1 ad!
...lucky enough to get my ad appearing on some highly popular site for a day or two
This wouldn't have happened unless you made a fundamental change to your listings,
which would reset your history for that campaign and in turn reset your content match sites.
What I've noticed is that Content Match pushes a ridiculous amount of impressions and not nearly enough clicks to keep a relative CTR...
so in effect, this ruins your campaigns relevancy in Google's eyes and ends up costing you the maximum cost-per-click.
I've blown lots of cash by running long-tail campaigns that I then stupidly experimented with Content Match...
all it served to do was tank my CTR and make me spend three times as much to build it back up again.
Unless you choose Site-Targeted....beware.
No matter how relevant your ads are, they'll never be relevant enough to handle the enormous amount of auto-choice Content Match sites you'll be listed on.
For perspective, I currently run a campaign of approx 5000 keywords.
...14,000 clicks at $0.01 per click...
Wow, 20M impressions...
can you give us an idea of your conversion ratio for that surge?
At $0.01 per click that's not bad at all...
most of the terms I have (even the really obscure ones) don't go below $0.04 per click.
If you pulled off even 1:1000 your probably still coming out on top with those prices.
Still, it just doesn't make sense to use broad Content Match...
Site-Targeted is much more relevant, unless you're just in it for the branding (Amazon, eBay, etc).
Especialy since Google is having psychotic, out-of-the-blue traffic spikes...it's just dangerous.
You mentions this.
What I've noticed is that Content Match pushes a ridiculous amount of impressions and not nearly enough clicks to keep a relative CTR...
so in effect, this ruins your campaigns relevancy in Google's eyes and ends up costing you the maximum cost-per-click.
I've blown lots of cash by running long-tail campaigns that I then stupidly experimented with Content Match...
all it served to do was tank my CTR and make me spend three times as much to build it back up again.
Allegedley according to Google content network CTR does not apply to your minimum bids and all that stuff. Have you seen something different?
