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Is it better to have a high CTR or Conv. Rate?

new to adwords



1:24 pm on Sep 8, 2006 (gmt 0)

5+ Year Member

I am new to adwords and was wondering if it is better to have a high CTR or Conv. Rate?


4:42 pm on Sep 8, 2006 (gmt 0)

5+ Year Member

I can't think of many cases where a click-through would have more value than a conversion.

But to answer your question with absolute certainty we'd need more information about your business and goals.


2:56 am on Sep 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I would say...always work for the best conversion rate (are you referring to the Adwords system for conversion rates...or the actual conversion rates on your web site for your targeted visitors?)

If you set up for your best conversions...then when you get your traffic working...you will benefit first there...

You can, in the meantime, work to improve your CTR for your ads themselves...


9:32 am on Sep 9, 2006 (gmt 0)

10+ Year Member

Hi aserboni:)

I personally believe that a good Click through Rate (CTR) is better. Why? Well, if you have a good ctr i believe you lower your cpc down. I viewed my statistics and I having a CTR of 12.50% for a keyword and Max CPC of 0.10 cents was only charged 0.07 cents a click! So i think a good ctr lowers the cpc. I think it might be better;)

Also from what i've read, in the industry, 1% is a good ctr(click through rate) for most. 2% to 3% is really great. Anything above that is best. So with 12.50% i think my cpc is good and it most likely in my opinion reduced the price. Oh yeah,... aserboni, i'm new to the Adwords system like you are:) I studied an ebook for a while before starting. Been doing it for a little while now. Just a little side info;)

Well, Talk to ya soon fellas:)



1:00 pm on Sep 11, 2006 (gmt 0)

5+ Year Member

Thanks for your replies! They helped me a lot!


12:30 am on Sep 12, 2006 (gmt 0)

10+ Year Member

You definitely want to work on both, because both have a factor in your ROI, high CTRs giving you lower CPCs and better ad placements, and potentially more clicks from higher placements, and higher conversions giving you more revenue per click.

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