So, is it valid to show ads in English to people in other languages?
Is it valid to show ads in English in website written in other languages?
So, is it valid to show ads in English to people in other languages? Is it valid to show ads in English in website written in other languages?
Unlike Yahoo, Google has no restrictions on ad language matching the local language. The only caution: the less qualified the language, the lower your QS or CTR - the more you might pay.
If I we're G I think that I'd see this as "SPAMmy", ie an indication of a blunderbus get-rich-quick campaign and would throttle it appropriately UNLESS it was obvious that language was likely to be unimportant, eg for a pure-image-ad campaign.
Rgds
Damon
Many people speak multiple languages, or use the default google.com settings, and therefore the 'language targeting' option can be a bit misleading.
For the US, many use the setting as 'all languages', or at a minimum, US and Spanish. It is common for those who are bi-lingual to search in one language, yet read websites in another. Understanding how this combination affects your conversion rates and overall traffic is crucial to an effective multi-lingual strategy.
The main trick with employing some of these strategies is the quality score. If your just changing the language settings, often you will not notice a large difference (of course, there are always exceptions.)
However, when you start mixing and matching keyword languages with website languages, one needs to realize the full quality score implications, and how to design sites for multi-lingual use.
