Result of re-categorisation of adgroups on quality score

[clyde_114]

Hi

I have been running an adwords account to varied levels of success for some time but only using one adgroup. An agency has suggested i recatagorise my keywords into seperate adgroups but i am worried that this will have an adverse result on my 'quality score' and reduce my ad positions as the historical kywd data will be lost. Please could anyone advise me if this would be the affect? Or is the QS still an unknown entity?

Many thanks
clyde

[RhinoFish]

Multiple Ad Groups will allow you to better match keywords with given ads and landing pages - segmentation is an important key to success with AdWords.

[clyde_114]

thanks for the response. I realise that the catagorisation will help in the long run but my question is; will the keywords loose their historical 'quality score' data and therefore drop in position?

cheers Clyde

[roxyyo]

From my understanding it does, so you might want to keep the high ctr keywords in their group, take out poor performers and give them their own adgroups, start over with them.

[clyde_114]

thanks Roxyyo, i thought this was the case

cheers Clyde

[RockSolidWes]

"segmentation is an important key to success with AdWords. "

Agree 100%

[trannack]

I read on one of threads recently someone asking a similar question. Someone suggested you create new agroups which are more targeted and run them at the same time as the original one. As Google will only show one of your listings at a time it will enable you to start to create a new QS for the keywords in your new Adgroup whilst still getting the bulk of your traffic from the old one. Once the new Adgroup has gained some QS you can then delete the old adgroup. I adopted this practice on several of my own adgroups and it seemed to work for me.:)

[running scared]

My understanding is that the keywords will retain their history. However the new adverts will not have any history and will take a little time to bed in.

IMHO, it is a price worth paying (provided that the adverts are increasingly targeted - it would not be worthwhile if the new adverts were identical to the existing one)

[roxyyo]

you might also want to create a more specific landing page for this new group, as it will not have that history behind it, but a more relevant landing page could help your quality score, and also it *might* be better to have less adgroups pointing to the same destination URL. it could be as simple as changing your url and page title.

[clyde_114]

thanks for the ideas, i think testing is the order of the day for this - i'll return any interesting findings

cheers Clyde