New Ringtone Changes And Adwords

how have the ringtone changes affected your adwords advertising

[Croatbag]

For anyone who is doing ringtone affiliate stuff, I was wondering how have the new changes in policy affected your accounts. I have seen a decent drop in my CTR when using the words complimentary/bonus instead of free. I haven't seen a drop in overall conversions though just getting less traffic. Also I can't tell which word performs better, complimentary or bonus anyone have some data on that?

I figure right now the ringtone space is in transition so as soon as they finally weed out all the free ads then maybe the CTR rate will come back up since no ads should say free. Any thought?

[DamonHD]

Hi,

I don't see why things that are *genuinely* free with no sneaky conditions, ID grabs, etc, shouldn't say "free" in their ads.

Presumably G is after truth in advertising and will penalise misleading use of the word "free". If so, good. I object to lies in adverts, and had a recent fairly blunt email exchange with a reputable company who had "free" in their AdWords ad but wanted everything down to the length of my cat's best friend's schl^H^H^H^Htail before parting with the promised whitepaper. Very rude. I'm going to have to spend today rebuilding yet another mail server worn out by 10,000+ SPAMs aimed at me each day, so that info is very definitely worth something to me NOT to give away and anything that demands it is NOT free to me.

I have really actually truely free materials that I give away on my pro-bono site and G seems never to have dinged me for using the word "free" in ads where it seems appropriate.

Rgds

Damon

[edited by: DamonHD at 10:12 am (utc) on Sep. 2, 2006]

[aeiouy]

Actually this change has nothing to do with Google. It has to do with the Cellular companies who laid the law down on the Ringtone providers who laid the law down on the affiliates.

[Croatbag]

I know the changes were not mandated by Google. I was just wondering what the effect has been on your Adwords campaigns due to these changes.