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Is AdWords Claiming More Clicks Than You Are Getting?

Different Than Click Fraud

     
3:54 am on Aug 31, 2006 (gmt 0)

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"How Accurate is Google AdWords?

I'm not talking about click fraud here. Click fraud disputes do not involve a disagreement about the volume of traffic Google has relayed to your site. Click-fraud involves a disagreement about the validity of that traffic. Both sides agree on the numbers; they just disagree on whether all of it should be paid for.

The situations I'm concerned with are where Google AdWords claim to have sent more visitors to my site than I can verify for myself.

[imediaconnection.com...]

6:54 am on Aug 31, 2006 (gmt 0)

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I would say if you have differences in the stats that AdWords would be the more accurate of the two.
7:08 am on Aug 31, 2006 (gmt 0)

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Then how would you explain that the discrepancy is not present with the Yahoo ads but only with the Google ads?
7:23 am on Aug 31, 2006 (gmt 0)

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The only thing you must do is to build a new and unlinked page, put there the Adsense code with his own channel and open a new campaign in Adwords exclusively for the new/unlinked/nooneknown page.

Then check your stats for clicks in Adwords and pageviews in Adsense.

You will be surprised how many dollars are vanished in the cyberspace.

3:09 pm on Aug 31, 2006 (gmt 0)

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bluefin,
I've experienced the same with Adwords. The click counts for my search-only (no content) campaigns simply don't match my site logs. Adwords, over a period of 6 months, seems to have overstated the click counts by 300%.
I'm going to be going through all my logs manually next week (rather than with a log analyzer) to make sure the numbers are right. But 2 log analyzers have come up with very similar numbers from my logs....
Baffling and annoying.
3:13 pm on Aug 31, 2006 (gmt 0)

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One thing that I have noticed with AdWords is when I have an obscure keyword both in broadmatch and exact match, often a click on one will register as a click on both.
3:21 pm on Aug 31, 2006 (gmt 0)

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ctudorprice, don't waste your time going through your logs to compare your their numbers to your numbers.

Why?

1. Whatever number clicks Google says you received in the final number. You can send them all the logs you want (trust me I have numerous times) and they will always go by their numbers. Always.

2. It will just upset you and make you suspicious of everything about Google.

3. Also they will not give you any details about the discrepancy in numbers. For example: I had a keyword that Google said received 10 clicks on a specific day and when I looked at my clients weblogs I saw 9. I asked them if they could tell me if this extra click they reported was from one of the IP addresses I provided or a different IP address. Their answer? No comment. It just made me so mad because telling me would not be telling me anything about their system, algirithm, answering it comprised nothing.

Seriously don't try and match up clicks, you can't win with Google in this regard.

3:42 pm on Aug 31, 2006 (gmt 0)

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bostonseo,
Actually I have won - in a sense. I just slashed my Adwords spend by 90% because if I go by my logs numbers, the vast majority of my Adwords spend makes no financial sense.
Maybe for a lot of online businesses there are no real options to Adwords spend - but we're a mixed model company (50% online, 50% offline) and it appears I'd be better off spending money in the boring, old traditional advertising world.
I'm sure this moment will come for a lot of other business in due course.
Ironic/odd/suspicious that in the online world, where it is so much easier to be transparent and provide real stats/auditability that the Googles and Yahoos don't seem very interested. Maybe the truth would be a lot less impressive than the perceived value of Adwords....
4:48 pm on Aug 31, 2006 (gmt 0)

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ctudorprice I applaud your reallocating your funds elsewhere; it is indeed a moral victory :)
8:01 pm on Aug 31, 2006 (gmt 0)

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I am going through the same frustration. My stats don't match up with Googles. I am consistently being overcharged by Google for clicks I don't receive. (Or, clicks that I do receive, but that are not from unique users.)

This is not a problem with my stats because the numbers for unique visitors match up perfectly with the clicks I pay Yahoo, MSN, and 2 other PPC engines for.

I too try to ignore this, because I want the traffic and don't want to lose my mind, but considering my clicks from Google are the most expensive, it's not easy to swallow up to 10% of clicks that aren't unique.

I can't understand why Google can continue on like this, when it's so obvious to many of us. What is so hard about ensuring clicks are from unique visitors?

Bah.

8:42 pm on Aug 31, 2006 (gmt 0)

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What's so hard?
Losing about 40 Million dollars is what's so hard.

Google needs to make-up the loss from their war on arbitrage.
It wouldn't make sense for them to take responsibility for their own initial greed and blindeye of corruption,
that's the advertisers debt.

We need to pay for the corrupt actions of other advertisers.

So the next time you meet an arbitrage webmaster,
take a strip of skin off of his back and make yourself a wallet.

All that money he earned is now coming out of your pocket.

[edited by: Hipsoul at 8:45 pm (utc) on Aug. 31, 2006]

10:36 pm on Aug 31, 2006 (gmt 0)

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I can't understand why Google can continue on like this, when it's so obvious to many of us. What is so hard about ensuring clicks are from unique visitors?

Because of the way the Internet protocols are designed and architected, it isn't always clear that a unique combination of IP address, cookie, user agent, etc. corresponds to an individual. Moreover, fraudsters can easily take advantage of this aspect of Internet technology and manipulate counts.

10:45 pm on Aug 31, 2006 (gmt 0)

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Ironic/odd/suspicious that in the online world, where it is so much easier to be transparent and provide real stats/auditability that the Googles and Yahoos don't seem very interested. Maybe the truth would be a lot less impressive than the perceived value of Adwords....

When the truth becomes widely known, people will do as you have, and reduce their spending.

 

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