Ad Copy - Capitalizing each word's 1st letter

[poster_boy]

There seems to be three schools of thought - to capitalize, to not, and to capitalize completely at random.

Has anyone tested this? Does proper syntax have an impact?

[koncept]

I haven't done any tests, but I generally capitalize the keywords and any other words I want to stand out.

It seems to draw more attention to the words, no?

[netmeg]

I haven't checked in a while, but I thought this was against the rules. Maybe they changed it.

Hmm, just checked the editorial guidelines, and I guess it is allowed.

[Khensu]

Actually My Rep Optimized My Campain a Few Months Ago & Wrote Me a Killer Ad, Everything Was Capitalized Like This.

Especially the First Letter of the URL & any Following Words.

Widgets.com/Free

My CTR Doubled!

[edited by: Khensu at 9:01 pm (utc) on Aug. 31, 2006]

[DamonHD]

Hi,

I used to be an editor, though what do I know!

The usual rule is: capitalise all *significant* words.

Dog Ate My Homework

and

Dog Ate my Homework

are both OK depending on how important you think the fact of it being *your* homework is.

So,

The Quick Brown Fox Jumps Over The Lazy Dog

is a little hard on the eyes, but if you want to stress jus agility and fitness in your gym ads, what about:

Quick brown fox Jumps Over the Lazy dog.

A small tool to help get your message across, and it can work.

Rgds

Damon