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I would really appreciate if you would post some valueable links without turning this thread into a spamfest
thanks in advance
Please not just refer back to the google adwords faq.
Trax, I just want to make sure you are aware of these resources. (And even if you are, other readers who are new to AdWords may find these links useful. The Learning Center in particular is under-utilized, IMO.)
AdWords Demos and Guides
AdWords Learning Center
Goodman's book has too many errors. It's out-of-date;
True, it's a little out of date, but almost any PPC book will be out of date by the time it hits the shelves. But I feel the bedrock principles it explains of how to run an AdWords campaign - or PPC any campaign, for that matter - are still very valuable for newbies.
I think it's easy to forget how tough it can be getting started with AdWords, simply because there are so many nuances to the system.
There are other better books.
Would you care to share your suggestions? The two or three other AdWords books I've seen have been pretty far below par.
[edited by: QualityNonsense at 10:57 pm (utc) on Aug. 30, 2006]
How EXACTLY Do Negative Keywords Work:
If you learn this stuff and do it, your CTR improves, costs per click goes down and you get better positions for your bids.
Also a big believer in negative keywords. They can help a campaign a lot. Watch your logs for search strings you don't want and ban them.
I find that many self-managed campaigns crash initially and I think a lot of people get discouraged and quit. What it should be is a learning experience on your way to finding what ads work (initially you have to sort through some ads that don't work).
PPC is the bedrock of SEM IMO. Sure SEO'd traffic is real sweet, but I prefer to build it with the knowledge that I've always got that PPC baseline of traffic.
There's also the ROI formula. He uses the wrong formula. It's apparent from his comments that he doesn't really understand what ROI is about.
There's many more mistakes in the book. He uses a number of technical words and advertising jargon in the wrong context.
Sure, lots of people think it's a great book. But one begins to wonder whether they understand what they are reading.