100 Results, Where Are Ads?

[outland88]

I’ve always checked my Adwords by using display 100 results. Now from what I am seeing Google is now only running a minimal amount of Ads for the 100 results. What is the purpose of this? I’m really a little mad because I’m seeing other changes Google Adwords has sneaked in that nobody is mentioning.

[bostonseo]

Read the 'More proof of a Google money grab' thread.

[outland88]

I didn't see it mentioned there. To me it’s a convenience feature that many people use. That paricular thread deteriorated quickly.

[bostonseo]

Google isn't running 100 advertisers' ads even if there are technically 100 advertisers. They've set a maximum number of advertisers for every keyword (or almost every keyword) at this point. Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.

[outland88]

I think many Google changes are implemented piecemeal so as not to stir up opposition all at once. I’m just now getting hit with things others have been mentioning for about two months. Adword threads can be difficult to comment on because given time “Google will rain on a fair amount of parades.”

>Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.<

I’m tired of being fooled though.

[beren]

Why be upset by this? Is Google supposed to show ads all the way down the page?

[bostonseo]

"I’m tired of being fooled though."

Then Google is no longer the place for you then. They started to go 'shady' when the took away the ability to see which terms were active or disabled. Hmmmm, wonder why they did that?

[outland88]

>Why be upset by this? Is Google supposed to show ads all the way down the page? <

Nobody was arguing whether they should or should not. But for the sake of your argument why not just limit every results page to the top paying four ads. Make no reason to look beyond page one. Where are the limits?

It’s entirely jumping from one practice to another for the sake of money while at the same time creating an inconvenience and lack of variety that bothers me.

[beren]

When AdWords started, there was a limit to the number of ads that would show for any search. If you tried to put in an ad and had a low bid, you would get a message that your ad would not show.

Then they changed it, for the worse, and started taking any ad for almost any bid. This led to the proliferation of arbitrage sites and a general degradation of the web experience.

[outland88]

The point is why kill off the user’s ability to view many ads at once but preserve the same situation if the user is willing to click through page after page of 10 results per page. Of course the likely answer is money.

I don’t know that some of those top ranked ads don’t have sweetheart deals with Google or are entirely quality sites. I’d rather see many more ads in the 100 results per page for convenience and variety. I don’t think my demand is atrocious. I look at classifieds in a newspaper for the same. Why kill the convenience or the user’s ability to dictate what they want!

[deepestblue]

I loved the ability to view both a variety (up to 100) of natural search results along with a variety of sponsored results.

Now I'm not able to compare the breadth of choices that I'd like to be able to.

I hope they bring it back.

[rbacal]

Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.

They did tell us they changed the way they show ads, and WHY, and even in what fashion. I'm sorry you missed it.

You just have to do the homework to keep up -- things change so fast.

[jim2003]

Rbacal,

When and how did Google tell advertisers about this change? I didn't get an email, didn't see it in the console, and can't find any mention on the "inside adwords" blog.

[outland88]

Agree with you 100% Jim.

[CathyM]

I just noticed this change myself over the last couple of days. I did not see any notification about it from Google. I think it is driving up advertising costs. It seems that advertisers are willing to pay more to get on the first page.

[Green_Grass]

AdWords is now a guessing game! We got to try and keep guessing and anticipating changes. They want only the highest paying ads to survive , all the rest are low quality.

Low quality is high quality if CPC is raised. This is how it is .

[deepestblue]

8 ads now show along the side of the page. 10 ads used to show at the side if your preferences were set to display 10 natural results.