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100 Results, Where Are Ads?

   
6:14 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Iíve always checked my Adwords by using display 100 results. Now from what I am seeing Google is now only running a minimal amount of Ads for the 100 results. What is the purpose of this? Iím really a little mad because Iím seeing other changes Google Adwords has sneaked in that nobody is mentioning.
6:19 pm on Aug 29, 2006 (gmt 0)



Read the 'More proof of a Google money grab' thread.
6:31 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I didn't see it mentioned there. To me itís a convenience feature that many people use. That paricular thread deteriorated quickly.
6:35 pm on Aug 29, 2006 (gmt 0)



Google isn't running 100 advertisers' ads even if there are technically 100 advertisers. They've set a maximum number of advertisers for every keyword (or almost every keyword) at this point. Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.
7:00 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think many Google changes are implemented piecemeal so as not to stir up opposition all at once. Iím just now getting hit with things others have been mentioning for about two months. Adword threads can be difficult to comment on because given time ďGoogle will rain on a fair amount of parades.Ē

>Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.<

Iím tired of being fooled though.

7:08 pm on Aug 29, 2006 (gmt 0)

10+ Year Member



Why be upset by this? Is Google supposed to show ads all the way down the page?
7:09 pm on Aug 29, 2006 (gmt 0)



"Iím tired of being fooled though."

Then Google is no longer the place for you then. They started to go 'shady' when the took away the ability to see which terms were active or disabled. Hmmmm, wonder why they did that?

7:51 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Why be upset by this? Is Google supposed to show ads all the way down the page? <

Nobody was arguing whether they should or should not. But for the sake of your argument why not just limit every results page to the top paying four ads. Make no reason to look beyond page one. Where are the limits?

Itís entirely jumping from one practice to another for the sake of money while at the same time creating an inconvenience and lack of variety that bothers me.

8:22 pm on Aug 29, 2006 (gmt 0)

10+ Year Member



When AdWords started, there was a limit to the number of ads that would show for any search. If you tried to put in an ad and had a low bid, you would get a message that your ad would not show.

Then they changed it, for the worse, and started taking any ad for almost any bid. This led to the proliferation of arbitrage sites and a general degradation of the web experience.

8:47 pm on Aug 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The point is why kill off the userís ability to view many ads at once but preserve the same situation if the user is willing to click through page after page of 10 results per page. Of course the likely answer is money.

I donít know that some of those top ranked ads donít have sweetheart deals with Google or are entirely quality sites. Iíd rather see many more ads in the 100 results per page for convenience and variety. I donít think my demand is atrocious. I look at classifieds in a newspaper for the same. Why kill the convenience or the userís ability to dictate what they want!

6:53 pm on Aug 31, 2006 (gmt 0)

10+ Year Member



I loved the ability to view both a variety (up to 100) of natural search results along with a variety of sponsored results.

Now I'm not able to compare the breadth of choices that I'd like to be able to.

I hope they bring it back.

6:58 pm on Aug 31, 2006 (gmt 0)



Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.

They did tell us they changed the way they show ads, and WHY, and even in what fashion. I'm sorry you missed it.

You just have to do the homework to keep up -- things change so fast.

1:15 pm on Sep 4, 2006 (gmt 0)

10+ Year Member



Rbacal,

When and how did Google tell advertisers about this change? I didn't get an email, didn't see it in the console, and can't find any mention on the "inside adwords" blog.

6:28 pm on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Agree with you 100% Jim.
5:44 am on Sep 5, 2006 (gmt 0)

10+ Year Member



I just noticed this change myself over the last couple of days. I did not see any notification about it from Google. I think it is driving up advertising costs. It seems that advertisers are willing to pay more to get on the first page.
6:27 am on Sep 5, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



AdWords is now a guessing game! We got to try and keep guessing and anticipating changes. They want only the highest paying ads to survive , all the rest are low quality.

Low quality is high quality if CPC is raised. This is how it is .

3:07 am on Sep 16, 2006 (gmt 0)

10+ Year Member



8 ads now show along the side of the page. 10 ads used to show at the side if your preferences were set to display 10 natural results.