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>Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.<
Iím tired of being fooled though.
Nobody was arguing whether they should or should not. But for the sake of your argument why not just limit every results page to the top paying four ads. Make no reason to look beyond page one. Where are the limits?
Itís entirely jumping from one practice to another for the sake of money while at the same time creating an inconvenience and lack of variety that bothers me.
Then they changed it, for the worse, and started taking any ad for almost any bid. This led to the proliferation of arbitrage sites and a general degradation of the web experience.
I donít know that some of those top ranked ads donít have sweetheart deals with Google or are entirely quality sites. Iíd rather see many more ads in the 100 results per page for convenience and variety. I donít think my demand is atrocious. I look at classifieds in a newspaper for the same. Why kill the convenience or the userís ability to dictate what they want!
Of course they do not tell us this because 'fooling' advertisers into thinking their ads are actually live boost the overall CPC prices for the actual live advertisers.
They did tell us they changed the way they show ads, and WHY, and even in what fashion. I'm sorry you missed it.
You just have to do the homework to keep up -- things change so fast.