Selective capitalizion in display URL's give 10% more clicks

[dennisyu]

So I changed my display url from:

bluewidgets.com
to
BlueWidgets.com

and see about 10% more clicks. Another affiliate promoting the same product has

BLUEWIDGETS.com

as the display url in all their ads. Of course, when I try to submit an ad like this, it's automatically rejected.

Anyone know whether all caps in the url is okay to do and if so, how to do it? I sent a note to AdWords support a few days on this, but no reply yet. Will let you know if I hear back.

dennisyu

[Tropical Island]

Just edit your ad copy.

If it's not allowed you will see it soon enough.

Keep in mind that any change you make will go through a review and could affect your ads for a few days.

[chief72]

Wouldn't expect all caps to get past first review. Some type of exception would have to be agreed to by G. Consider perhaps a scenario where the advertiser is bidding on their own trademarked brand, and that brand appeared in all caps in the trademark and all other branding.