If you want our advertising dollars on content sites, clean up the quality control AND clean up the other ads.
Just started a campaign last night (congrats on the fast content approvals), and got a 50-50 split of clicks from search (not search network which we won't touch), and content.
Apart from the fact that I can't actually confirm that the majority of the clicks on content actually arrived at my site (hmmm....) the two that I could find came from a referral that didn't seem to exist, and when I tracked back to its' main domain, the site was in Hungarian (or something), had no English on it, and appeared to have nothing to do with the keywords I'm bidding on.
Click fraud? I have no idea. I don't care, and I don't care about reimbursement for this kind of thing even it that's appropriate.
So, our rule is if we find a single junk site being served our ads (that includes MFA's, scrapers, fake directories, we IMMEDIATELY PULL our ads from the content network. Which I just did.
I will not advertise on junk sites and I will not compete with junk ads.
(the junk ads applies to ads we might place on google search pages. We have a bunch of campaigns and we aren't enabling them until the MFA pages are gonzo from the pages. And we won't enable search network until we a) have an idea who is in it, and b) can verify they aren't also junk.)
Love to do more business with ya. Yahoo and MSN are probably worse, but nobody is getting our ad bucks until the whole thing is clean(er).
So, our rule is if we find a single junk site being served our ads (that includes MFA's, scrapers, fake directories, we IMMEDIATELY PULL our ads from the content network. Which I just did.
AWA
Point well taken, rbacal. Consider it passed on. For the past 15 weeks, I have also been sending a special report to folks here who are deeply interested in the health of the content network, and your comments will certainly interest them. Perhaps this one especially..
Thanks. I know we're rather "extreme" on this particular position, perhaps, and I know that what I might consider quality content sites might be different from others think, or google thinks.
I think Kim (when she was interviewed by Jenstar on ClickThis!) actually phrased the whole issue well. Here comment indicated to me that you guys are fairly liberal in considering that a site may not have value to some, but it might for others -- I believe actually she was talking about scrapers sites or rather scraper sites that don't "just" scrape, but actually do something with that material so that it could have value for some people.
I still don't want my ads on those sites, but it's a reasonable argument.
I'm glad NOT to be google, though. Talk about balancing acts!
