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Probability of Traffic Increase

Through Google Adwords and others!

11:43 am on Aug 18, 2006 (gmt 0)

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Hi Everyone,

I want to know if I start advertising on Google Adwords and Yahoo Ads then by how much will the traffic increase? What is the probability of tarffic increase.

Actually I'm looking to start on a Traffic Campaign for my Mortgage Related Network of Websites. Any more ideas will be welcome!

Many thanks to all for your valuable time.

12:18 pm on Aug 18, 2006 (gmt 0)

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This is a bit of a 'how long is a piece of string' question.

If you are launching ads in a very competitive sector and you are not willing to pay to have your ads up in the first page. Then the answer will be a small increase.

If you are willing to have your add placed highly on the front page, then the answer is you will probably see a big increase.

This assumes you word the ad in a way that gets people to click through to your site.

It is no good appearing first in the paid ads if your ad text is such that it does not attract visitors.

Good ad text will attract more visitors for an ad that is placed down the page, than for one with bad text that is higher up.

It's as long as a piece of string.

One thing to bear in mind is, if you are in a competitive sector the costs can mount pretty swiftly and the goal is to gain conversions to sales and not just visitors to your site.

It's all a matter of trail an error. Best thing to do is trail an ad, watch it's performance, tweek if necessary.... repeat, repeat, repeat until you are happy with the level of ad spend compared to income gained.

Good luck.

1:05 pm on Aug 18, 2006 (gmt 0)

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If I guess right, you are in a very competitive sector where MFA's dominate and exist in every niche. To beat them, you will need to pay a lot per click to get in the first page of the SEARCH results. Your best bet will be the content network, but I foresee a very small traffic this way. However nothing ventured, nothing gained so go for it.
3:40 pm on Aug 18, 2006 (gmt 0)

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WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Unless your bids are so low that they are deactivated, the probability is very high that your traffic will increase. (Just 1 click is an increase in traffic.) Whether any of that traffic will be meaningful and convert (and give you a positive ROI) are the real questions that you should be asking. But then again, those question are still as vague as the previously mentioned "How long is a piece of string?" There are too many variables involved and every situation is unique, so there is no real answer other than "Try it and find out."
3:48 pm on Aug 18, 2006 (gmt 0)

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set a trial budget and go for it.

try it, measure it, and make a decision on what your results were.

4:32 am on Aug 20, 2006 (gmt 0)

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You should never use Adwords šas a traffic campaignš........its bound to end in tears...