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I feel like the traffic from MySpace will be very diluted with teen, rendering the traffic useless.
We purchased some links from MySpace directly in the past, and the average age of the lead was under 18 -- and the lead quality was poor.
My questions: Does MySpace have enough traffic to dilute the Google Advertising network with teens?
Will it become diluted?
Will MySpace be considered 'search partner' or 'content network' or both?
How will 'smart pricing' fit into all of this?
[edited by: RockSolidWes at 6:23 pm (utc) on Aug. 9, 2006]
Or create a completely new 'social network' traffic type to go along with the search network and content network.
The bottomline is they cannot simply lump in MySpace traffic with their current search partners. It would screw everything up. Hopefully they are smart enough to realize this..
[edited by: TypicalSurfer at 7:42 pm (utc) on Aug. 9, 2006]
Yes Myspace its a site, mostly, for teens.
Of course it all depends on what you sell. But it is also true that teens are not big online buyers, we all know that. So I guess from now on, most of my clicks from Content Network will be non quality for me.
I am not too happy about it. Definately would prefer to be able to filter out of MySpace, as a target, but I suspect that is not beneficial to Google and won't happen any time soon.
Best tool for online marketers: Test, Test, Test
But I do hope they allow us to opt-out of certain sites in the future. Some traffic is just worthless, but I must admit since they implemented smart pricing, conversion costs have been excellent.
So there are many ways Google can help advertisers, if this MySpace deal and traffic are huge as expectations predict.