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I feel like the traffic from MySpace will be very diluted with teen, rendering the traffic useless.
We purchased some links from MySpace directly in the past, and the average age of the lead was under 18 -- and the lead quality was poor.
My questions: Does MySpace have enough traffic to dilute the Google Advertising network with teens?
Will it become diluted?
Will MySpace be considered 'search partner' or 'content network' or both?
How will 'smart pricing' fit into all of this?
[edited by: RockSolidWes at 6:23 pm (utc) on Aug. 9, 2006]
Or create a completely new 'social network' traffic type to go along with the search network and content network.
The bottomline is they cannot simply lump in MySpace traffic with their current search partners. It would screw everything up. Hopefully they are smart enough to realize this..
Best tool for online marketers: Test, Test, Test
But I do hope they allow us to opt-out of certain sites in the future. Some traffic is just worthless, but I must admit since they implemented smart pricing, conversion costs have been excellent.
So there are many ways Google can help advertisers, if this MySpace deal and traffic are huge as expectations predict.