Content network usual CTR

what is it like in comparison to search

[idolw]

I tried content network at the start of my adwords carreer. However, I quickly ran away as I was just burning my money.
Now would like to try it once again, but before that I would like to read about your experience with content network.
How is the CTR in comparison to search advertising?

[QualityNonsense]

The CTR varies wildly for me, but under 1% seems typical for my campaigns, but remember that Content Network CTR doesn't affect your performance score like search CTR.

This thread [webmasterworld.com] may be of interest.

[idolw]

thanks for that QN

[TMF_Melissa]

Depending on product (I run financial products) I run between .02% to 1% - best CTR comes from Graphic Ads.

[RhinoFish]

"best CTR comes from Graphic Ads"

It suprised me, but this is also true for the content ads I run.

On average, my image ads are roughly 2x-3x above the text ads in CTR and conversion % is about the same.

If you haven't added some nice image ads to your campaigns running content network, give it a try.

[ddogg]

I justed deleted all my image ads. They have never performed for me compared to text ads.

Around 1% is decent for content, but as always it completely depends on the niche.

[Sierra_Dad]

For those that have had good luck with image ads, what sizes seem the most effective?

[TMF_Melissa]

160 x 600 and 300 x 250

Text ads .01% CTR
Image ads .40% CTR

I've implemented graphic ads on about 1/3 of my products - I've seen a significant life in volume (average 6% more clicks - clicks I wouldn't have seen otherwise) best being 15% lift. The jury is out on if these are quality - converters yet. But my stats show no decline in conversion rates.

M

[resham5]

CTRs for Search are better than those for a Site targeted campaign which is better than Content as per my experience..