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Google Inc. and Viacom Inc. are expected Monday to announce that Google later this month begin distributing video clips from Viacom's MTV Networks to about 200 Web sites catering to young adults and teen-agers, in effect syndicating the programming to the Internet, according to a media report.
It doesn't sound like that big a deal, really--it's just a limited video/ad syndication experiment, as opposed to something like a large-scale rollout of "rich media" ads.
Also, the real strength of text ads is the fact that they allow very narrow targeting with zero production costs. A searcher or a reader of a product review on a content site might well click on a text ad for a product or service that interests him, but will he take the time to watch a less relevant video clip?
In the offline world, TV commercials with high production values haven't put the direct-mail industry out of business. It all comes down to "different tools for different tasks."