AdWords - Broad - Narrow Match

[LadyLady]

I am somewhat new to Adwords and have a few questions, so would appreciate your suggestions. As fas as I uderstood "brad match" concept, it basically means that if choose the keyword "essay", my ad will come out in search when a user enters keywords - good essay, bad essay, etc. If I enter the keyword - good essay - it will then come out in searches with the keyword - good bad essay, but the whole phraze would then have to be present, etc. So, what is the point in entering "good essay", if my ad would show up if I enter both - "good essay" and "essay" as a keyword? How does Google rotate the ads - if someone bid broadly on "essay", and I bid on "good essay" - what ad will show up? Mine or competitors'? As they are paying more for "essay" then I pay for "good essay", even though the search is more narrow. Also, if I have two keywords - essay and essays - doe Google distinguish between the two variations and will likely show "essays" first and then "essay" if a user entered a keyword "essays", would the difference in "s" count as a more relevant search? Is there a point in making two keywords with the difference only in "s"? Thank you for your advice.

[wrznet]

if Im entering keyword AAAAA and I see my ad, however, AAAAA BB give me nothing.
No clue as well what mean BROAD search

[venrooy]

One reason you want to narrow your adwords, is the price. There will be more people bidding on essay, as opposed to "good essay".

Usually the longer you make your keyword phrases, the less money you'll be bidding for it. And you'll be able to focus your ads more.

For instance - If I'm searching for a "red widget" and I see one ad for "widget" and another ad for a "red widget" - I'm going to click on the ad that says "red widget".

The key is to split up those keywords, into as many keyword phrases as you can, that still pertain to your website. And then create focused ads with those keyword phrases. If you want more people to click on your ads, you have to give them exactly what they're looking for. And since you're not a mind reader, it's best to have a lot of keywords, and ads to match.