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Changing Bid CPC 5 times a Day. Recomended?

     
2:54 pm on Aug 3, 2006 (gmt 0)

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Is it a good idea to change what we pay per click on Google as often as 4-5 times a day or are we killing our "CTR history" with google?
3:28 pm on Aug 3, 2006 (gmt 0)

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"CTR history" isn't negatively impacted by bid changes. When evaluating your ad, Google normalizes your CTR by position.