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Changing Bid CPC 5 times a Day. Recomended?



2:54 pm on Aug 3, 2006 (gmt 0)

10+ Year Member

Is it a good idea to change what we pay per click on Google as often as 4-5 times a day or are we killing our "CTR history" with google?


3:28 pm on Aug 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

"CTR history" isn't negatively impacted by bid changes. When evaluating your ad, Google normalizes your CTR by position.

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