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recently we decided that we would open a sterling (UK) account with adwords instead of using the dollar account we have had for years.
we spoke to our rep, who clarified that they could link the account history so we wouldn't lose out on this area.
This hasn't seem to have happened. We have spoken to the rep twice since doing this who confirm the accounts histories are now linked, but it does not appear so.
I'll give an example to make it easier to understand.
Our company name previously had a max cpc of $2 with an average cpc of $0.42, a ctr of 62.5% and avg position 1.2
Currently it has a max cpc of £20, avg cpc of £0.08, a ctr of 10.76% and an avg position of 3
No matter what we raise the max cpc to, we cannot get into the top 1-2 position. (we have gone from £2 gradually up to £20 to see what happeens) We need to have our company appearing No 1 for this term.
For a test, I paused this term under the new account and re-activated it under the old account, and hey presto, back to the no 1 position.
Has anyone else had any experience with this or can give me any advice as to how to get around this.
thanks in advance.
mods - delete any specifics please if they are not allowed.
We simply accepted that we needed to start again with no history, after a week or two of worse performance the new account developed a history of its own which meant we got back to the positions and click-throughs that we previously had.
It cost us money, and lost us clicks, but only in the short term. We did it because we needed to move from post-pay to pre-pay billing, which meant we had to open a new account (and so we took the opportunity to move from $ to £).
If you just run the new account (with higher max bids) for a while it should fix itself, otherwise you might be best to stick with the old account.
this is a quote taken from the email received from adwords support.
"I will link account ***-***-**** and account ***-***-****. This will ensure that both accounts will share the same history. Once the new campaigns are up and running, you can pause the campaigns in the old account. We will not delete the campaign history and Quality Scores in the old account."
so, can they link them or can they not is the question?
maybe we'll just have to move back the the old $$ account and stick with it.
it could be the only reasonable solution