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Does anyone else think this is odd/unconvenient that the sales number is not a column in their interface?
if you sell products of varying prices (who doesn't?), the default cost per conversion isn't the metric you'd use to adjust things.
making this an option wouldn't make life harder (or confuse people) for those that don't use conversion tracking... the conversion data that is shown by default need only be a setting for people who have enabled conversion tracking.
Because we don't believe G will use this information to hurt us, and yes, it's just a belief. We trade that tiny risk for the great ROI control the conversion tracking (on a very granulated basis) gives us.
It's a completely optional feature, so each person / account is free to make their own choices.
We also work with other people, services and software that are sometimes privy to information that we safeguard from public release, mainly for competitive reasons. So G is among a group of partners that we trust to collect and assimilate some data for us that helps us be more competitive.
We wish they'd make it even better than it is by allowing us to configure which conversion metrics are displayed by default (as the present choice ignores those using sales "amounts" (not just counting sales, but tallying revenue) tracked via conversion (which is the same group of people that have a variety of product prices / orders levels).
G, c'mon, make it even better partner. Give us conversion tracking users the opportunity to see "ad cost / revenue" metrics versus the less informative "cost / conv" (that's currently not configurable).