We read AWA and AWA2 very carefully and the insight gained is invaluable. Compare that to the less edgy official Inside AdWords blog.
SEOs swear by Matt Cutt's blog as essential reading. Is there an equivalent for PPCers/LPOs? Are there any AdWords' employee blogs out there?
We read AWA and AWA2 very carefully and the insight gained is invaluable. Compare that to the less edgy official Inside AdWords blog.
Interesting idea, running scared. I read Matt's blog too, almost daily, and think it's excellent.
As for me, well, it amounts to a bandwidth issue. I have less and less time to post here (and the other places in which I post) as it is, and I'm honestly not sure how I'd carve out time for a new blog, while still having time for the other tasks that I think are important for me to keep up with. Last Friday is a good example: a 16 hour day, yet no time to post anywhere at all.
From what I know of AWA2's schedule, I think he's in the same boat.
That said, it's an idea worth keeping in mind.
AWA
Ha! I just noticed that Matt has gone Video. Being camera shy, I seriously doubt I'll ever do that!
Way to go Matt!
AWA
A question: Do you think Google can afford not to do it?
