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As much as I love to use google for my main searches, I've been making an effort to make purchases through the other search engines. It's obvious that google knows no loyalty. I think I've paid the rent for too many Google geek's condos. It's time to start spreading the wealth.
It's obvious by the recent increase in conversions, that I'm not the only one thinking this way.
Legitimate advertisers, with their own tracking, can see right through this algo and are not putting up with it. Hence the increase in Yahoo and MSN.
everytime Google raises the click cost on one of my keywords to $5 or $10 I just move that word over to MSN and YAHOO
Google expected you to kill the hard hit KWs, so it's no skin off their back. When you get tired of losing sleep over Google algo changes, start getting more familiar with YSM and MSN than with Google, and start moving HEALTHY KWs and campaigns off of Adwords -- that's when it'll really start to hurt Google.
My prediction; Google sees a jump in profit from the algo change, but there's a slow steady erosion Q3-->Q4, mostly b/c professional PPC managers cannot afford to keep too much weight in Adwords with its fickle nature.
I could be dead wrong about the profit erosion, but it's hard to refute that unleashing the quality algo was a risky maneuvre with an uncertain long-term outcome. Many analysts have been critical of Google for having virtually all of its revenue coming from a single product. I imagine when they learn that Google has been playing fast & loose with the product, we'll hear them speak-up.