Welcome to WebmasterWorld Guest from 22.214.171.124
For the past year I've run the ads over the whole country and had pretty decent CTRs. Then with the recent AW changes the CTRs started to drop a lot which of course led to lower placement and higher costs.
So a few days ago I changed the ads to only show in the metro areas of the primary markets. Granted it's only been a few days but I'm seeing increased CTRs of 400-600% which is awesome.
Don't ask me why I didn't do this before. It just never dawned on me that it would make that big of a difference!
But on a sad note, *conversions* are still about 200% lower than last year but I'm seeing that in all campaigns. Adwords just doesn't convert like it used to :-(