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Changing my ads to show in certain cities increased CTR by 400-600%


12:46 am on Jul 29, 2006 (gmt 0)

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One of my campaigns has a product that theoretically might be searched for all over the country, but in reality, the primary market is about 9 metro areas.

For the past year I've run the ads over the whole country and had pretty decent CTRs. Then with the recent AW changes the CTRs started to drop a lot which of course led to lower placement and higher costs.

So a few days ago I changed the ads to only show in the metro areas of the primary markets. Granted it's only been a few days but I'm seeing increased CTRs of 400-600% which is awesome.

Don't ask me why I didn't do this before. It just never dawned on me that it would make that big of a difference!

But on a sad note, *conversions* are still about 200% lower than last year but I'm seeing that in all campaigns. Adwords just doesn't convert like it used to :-(

4:56 pm on July 30, 2006 (gmt 0)

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That's cool, but how does your click and conversion volume compare to when showing it nationwide? Are you getting a lot less clicks and/or conversions?
5:02 pm on July 30, 2006 (gmt 0)

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That's a fascinating approach. I have Adwords runnning only in a local area and the impressions are somewhat low. I've decided to go national for certain periods of time in prime time on Monday to Friday to see how that compares.