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Claim Forms Due, 08-04-06

How to Determine the Percentage of Fraud Figure

11:23 pm on Jul 26, 2006 (gmt 0)

5+ Year Member

The deadline for Click Fraud Class Action claim forms is a week from Friday. Pending judicial review as I noted in another post.

Seems to me the following is a key entry in the form. If consideration is going to be based on some formula based on spend, why ask? If this entry will play a part in the considerstion, then what a can of worms that is, as today's popular thread demonstrates.

* 3. Identify the percentage of the Claimant's total advertising expenditures associated with keywords that you believe were affected by click fraud:

I have been unable to find any discussion, here or anywhere, when it comes to making this entry. Albeit I have only been looking since last night and haven't been able to devote a whole lot of time to it. I found some discussion on what "the present" means in terms of the time frame under consideration, which I assume is when the settlement was announced, May 19 or 20. But nothing about this estimate.

There is a lot of discussion about whether Google's new tool is accurate or not, but not much if any about the estimate needed to file a claim. Is there a discussion on that I haven't turned up yet?

I just want to get the forms filled out and move on. But the analytic in me wants some basis for making the estimate entry. Rummaging through my clients log files is not an option.



2:51 am on Jul 27, 2006 (gmt 0)

5+ Year Member

Can you get the forms online?
5:27 am on Jul 27, 2006 (gmt 0)

5+ Year Member


I wanted to submit my own before dealing with clients. I went as far as the "estimate" and then bailed. Besides there is still a court approval pending, sometime this week, the hearing was scheduled for July 24, 25.
What a pain, Yahoo has apparently given Google a PR black eye on the handling of these fraud cases. I hear they are being very helpful while Google has thrown up a wall of "we can't comment".

I am a big Google fan. But sometimes they leave us on the front lines dangling. As in do no evil, but be very secretive about it.


9:26 pm on Aug 1, 2006 (gmt 0)

5+ Year Member

I'm having the same problem.

When is the "present"? as in, "how much have you spent from 'certain date' until present?"

And the estimate of click fraud? Are people just guessing on this if they cannot analyze the logs?

10:51 pm on Aug 1, 2006 (gmt 0)

5+ Year Member

Thanks for the link. Wow, was I surprised when I ran the all time report. 6 figures. Oh well, I guess the quality page thang aint so bad after all. I am saving a forune with msn and yahoo...My conversions are 3 times greater so I estimate the whole click fraud thing to be around 33%.

Hope I get 1/3 of my money back. Of course at $10.00 a click it sure wont go far...

5:25 am on Aug 2, 2006 (gmt 0)

5+ Year Member

Well, i did some checking on ads that I'm using direct to a merchant. Google bills me for about 20% more clicks than are reported to me as unique visitors at the merchant site.

On msn I am actually paying for less than the number of uniques reported at the same merchant.

My guess is that Google doesn't care how many times the same person clicks your adwords ad... you pay for each time probably, unless it's a ridiculous number of times by the same person.

I agree, the better conversions on msn are probably due to lower click fraud.

4:48 am on Aug 3, 2006 (gmt 0)

5+ Year Member

When is the "present"? as in, "how much have you spent from 'certain date' until present?"

I understand the present to mean June 1, 2006. 6-1-06 is when I got the original notice anyway.

As it says at www.clicksettlement.com
For more information, please call (800) 899-6701 or (703) 637-0037


5:09 am on Aug 3, 2006 (gmt 0)

5+ Year Member

Of course.

This evening is the time I had set aside to work on client claim forms; and it seems AdWords is down, crashed, and all around acting like a poorly behaved child - uncooperative and disruptive.

I am a Google fan, I say it often, but this whole invalid-click-fraud thing seems to be some bad JuJu, all the way around.

Makes me sad.


4:51 pm on Aug 3, 2006 (gmt 0)

5+ Year Member

Actually it looks like May 19-20 is when the original notices were sent out.



5:04 pm on Aug 3, 2006 (gmt 0)

5+ Year Member

Who knows. Not me apparently.
Now the Law Office tells me "present" means when you fill out the form.

Roll the dice, and take your chances.


8:55 pm on Aug 4, 2006 (gmt 0)

5+ Year Member

I waited until today to fill out my claim... if present is "NOW!" then I figured I'd wait til the last moment.

To estimate my percentage of click fraud I used the campaigns that I'm able to get exact data on uniques sent to any particular url. With that info I found that the fraud averaged out at 31%! However, there was one campaign in particular that was skewing things because it had 38% click fraud. (multiple clicks from the same person(s) I presume) So I brought the number down to 20% to be nice and submitted the claim.

Now we wait.