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Seems to me the following is a key entry in the form. If consideration is going to be based on some formula based on spend, why ask? If this entry will play a part in the considerstion, then what a can of worms that is, as today's popular thread demonstrates.
* 3. Identify the percentage of the Claimant's total advertising expenditures associated with keywords that you believe were affected by click fraud:
I have been unable to find any discussion, here or anywhere, when it comes to making this entry. Albeit I have only been looking since last night and haven't been able to devote a whole lot of time to it. I found some discussion on what "the present" means in terms of the time frame under consideration, which I assume is when the settlement was announced, May 19 or 20. But nothing about this estimate.
There is a lot of discussion about whether Google's new tool is accurate or not, but not much if any about the estimate needed to file a claim. Is there a discussion on that I haven't turned up yet?
I just want to get the forms filled out and move on. But the analytic in me wants some basis for making the estimate entry. Rummaging through my clients log files is not an option.
I wanted to submit my own before dealing with clients. I went as far as the "estimate" and then bailed. Besides there is still a court approval pending, sometime this week, the hearing was scheduled for July 24, 25.
What a pain, Yahoo has apparently given Google a PR black eye on the handling of these fraud cases. I hear they are being very helpful while Google has thrown up a wall of "we can't comment".
I am a big Google fan. But sometimes they leave us on the front lines dangling. As in do no evil, but be very secretive about it.
Hope I get 1/3 of my money back. Of course at $10.00 a click it sure wont go far...
On msn I am actually paying for less than the number of uniques reported at the same merchant.
My guess is that Google doesn't care how many times the same person clicks your adwords ad... you pay for each time probably, unless it's a ridiculous number of times by the same person.
I agree, the better conversions on msn are probably due to lower click fraud.
This evening is the time I had set aside to work on client claim forms; and it seems AdWords is down, crashed, and all around acting like a poorly behaved child - uncooperative and disruptive.
I am a Google fan, I say it often, but this whole invalid-click-fraud thing seems to be some bad JuJu, all the way around.
Makes me sad.
To estimate my percentage of click fraud I used the campaigns that I'm able to get exact data on uniques sent to any particular url. With that info I found that the fraud averaged out at 31%! However, there was one campaign in particular that was skewing things because it had 38% click fraud. (multiple clicks from the same person(s) I presume) So I brought the number down to 20% to be nice and submitted the claim.
Now we wait.