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Content Network Traffic Spike

I want content network traffic I lost after I lowered bids

         

RockSolidWes

2:58 pm on Jul 24, 2006 (gmt 0)

10+ Year Member



Yesterday I had a huge spike in content network traffic. I was spending around 1K an hour on the content yesterday, this is HUGE increase. I could not tell if the traffic was good, and I was making a direct profit, so I lowered the bid. This morning I discovered that the traffic was good, so I raised the bid back to the original price. Problem is, the traffic is not there anymore :(

Did I loose this traffic for good? Or will I get placed back in the place I was getting this traffic? How long will it take to get back to normal?

I looked at the refferal stats, but all I get is googlesyndication as the refferal URL

Wes

rbacal

3:07 pm on Jul 24, 2006 (gmt 0)



Yesterday I had a huge spike in content network traffic. I was spending around 1K an hour on the content yesterday, this is HUGE increase. I could not tell if the traffic was good, and I was making a direct profit, so I lowered the bid. This morning I discovered that the traffic was good, so I raised the bid back to the original price. Problem is, the traffic is not there anymore :(

Did I loose this traffic for good? Or will I get placed back in the place I was getting this traffic? How long will it take to get back to normal?

Obviously we can only guess, but here's one possible explanation. What I'm seeing with advertisers (ie. competitors for your ads) is huge levels of volatility, meaning it looks like advertisers are paying more attention, doing more tweaking, and turning their campaigns on and off, since the quality score thing.

So, it's possible your traffic spike was a result of a number of advertisers stepping out, lowering bids, etc, so that your ads were more prominent. Now that it's Monday, they jumped back in, increased competition for the space.

This is something we are seeing in our niches.

There have been shifts, sometimes from day to day, where the same ad/bid we make ends us up at the top prime position (that's new for us), and other times, at the absolute bottom of the list, or not there at all. Go figure.