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If my competition is bidding $0.50 per click and I set the maximum bid to $10, will I pay $0.51 or will Google charge me $10 per click?
Has anyone tried this with any result?
One more question:
How can I call Google? Where can I find their phone #? I sent them a support request on Tuesday, but I still haven't received an answer from them!
If you are going to try it then set a daily budget that you would be happy kissing goodbye to at $10 a click.
This is what I am currently doing after the last QS update.
Managing some traffic although much more expensive than previously :-(
It should be noted that since that thread was written, Google introduced a more complex min CPC system. Basically, when the formula in the thread above is run, the second part will be 'you'll pay either $0.01 above your competitor or the min CPC for your keyword, whichever is higher'.
The Min CPC number can be found in two different ways:
1. Run a keyword level report for your account and include 'min cpc' as a column.
2. Change the CPC for your AdGroup to $0.01 and you'll see messages like 'raise your cpc to $x.xx to activate this keyword'. The $x.xx is your min CPC.
I have only a few keywords that have gone up to the $10 mark. The majority of them have gone up to either 50 cents or a buck. All the keywords were functioning before with bids between 4-9 cents or so.
If my keywords are only being incresed to 50 cents (ie. 6x, rather than 100x +) does this perhaps mean that my quality is too low, but not as low as it could be?
Do different quality score ratings cause a varying degree of minimum bid requirements? Does the lower increase I've experienced mean I am closer to acheiving a passing grade with some work on my site?
Just throwing some thoughts, questions, out there.
Some look to the Overture tool to determine a competitor's bid range. Other's try to reverse engineer position and bids (however, with QS being so much of the formula - this has become increasingly difficult as opposed to a couple years ago).
AdWords is designed for you to set your Max CPC to what is profitable for you and ignore the bidding considerations of others. Of course, this doesn't really happen - but that's part of the system ideology.
This may no longer be true. Currently bid prices are determined by QUALITY OF LANDING PAGE. That is all. Competitors bidding is no longer a factor or a factor only if the LANDING PAGE QUALITY IS HIGH.
Google no longer is bothered about other factors except to meet its 'Vague unknown ' standards and then bid prices are being determined. The game has changed.
Interersting point ..Maybe.
I have a few low bid prices for a few keywords which have an very exact match on my landing page. They may be considered very very relevant for my site and maybe my low quality score allows these keywords to stay active ( albeit at a slightly higher price) because the low QS puts more upward price pressure on less relevant keywords and less for more relevant KW?
There may be some logic....