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And THIS is Landing Page Quality?

Godaddy partnering to display Adwords on empty domains...

     
10:34 am on Jul 22, 2006 (gmt 0)

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I read this article: [jensense.com...]

and see that Google has partnered with Godaddy to display Adwords ads on unused domains.

Now that's quality!

However, AdSense for Domains (formerly known as Domain Park) is a program that many AdWords advertisers despise, and one that results in many advertisers pulling their ads from the content network completely. And now, essentially everyone can now join this program, whereas before it was restricted to those whose domain portfolios exceeded 750,000 page views per month.
1:36 pm on July 22, 2006 (gmt 0)

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GoDaddy actually called me this week to ask if I wanted to join the program (the weird part is I don't have that many domains registered). I'd had a weird feeling about GoDaddy lately and when the woman explained the program to me I thanked her for calling - she had helped me make up my mind to leave GoDaddy. I gave her a earful on how they're just helping to put junk out on the Internet. I don't think that was the response she was expecting...

I know it's not that much better than a page that says the domain is parked, but when the big boys start making it profitable for people to buy domains they don't need and never intend to use, it just makes things worse. The whole domain speculation thing just rubs me the wrong way...

Now I just have to find a registrar I like...

3:45 pm on July 22, 2006 (gmt 0)

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What does this have to do with landing-page quality?

It may be a legitimate topic of concern, and it does tend to support the idea that advertisers need greater control over where their ads appear in the "content network." But it's a whole separate issue from the quality of landing pages and the user experience on Google's SERPs.

4:12 pm on July 22, 2006 (gmt 0)

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Every one has the right to his or her view on matters. No probs with that. But I am sorry to ask Europeforvisitors, why are you bending over backwards and spending so much of your time protecting google on this site. I am glad that what ever google product you are using is working out for you but arent you going over the top a bit. Anyway, keep on crusading for them if you want. I just had to ask coz its the first time I have met such a big google fan.
4:25 pm on July 22, 2006 (gmt 0)

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europeforvisitors (or anyone else) - Can you explain how an unused domain with no content could be a quality landing page? I've never seen such a page...
4:35 pm on July 22, 2006 (gmt 0)

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Doesnt it say somewhere in that adsense rules and regulations that adsense could not be used for single page sites and parked domains. Well anyway, its their company. Who forces them to stick to the rules that they set for publishers. So there is no use to bring up the landing pages as they can do what they want with their own resources. Sucks but I dont think they give a rats a^% about any of our objections. I hope to see the day when google ends up losing the strangle hold that it has over its advertisers. Most business you can walk away from your dealings with one company and find a new one. Unfortunately in our case that is slightly more complicated as there are few other options.
4:45 pm on July 22, 2006 (gmt 0)

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I'm loath to admit it, but europeforvisitors is partly right. This is a problem with adsense, ie allowing rubbish sites to diaplay ads without content, and the fact theres different rules for their big partners compared to regular sites. In this case these pages arent being used as adwords landing pages, although some people do it.

I say partly right, because I agree with everything you said jimberan ;-)

4:45 pm on July 22, 2006 (gmt 0)

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Can you explain how an unused domain with no content could be a quality landing page? I've never seen such a page...

It isn't. Parked-domain pages are useless and annoying, and I personally think it's unfortunate that Google runs ads on such pages.

But let's not confuse apples with oranges. Unless I'm greatly mistaken, those parked-domain pages aren't AdWords "landing pages."

The new AdWords quality scores apply to landing pages that users reach when they click AdWords--not to the pages where AdWords or AdSense ads appear.

4:48 pm on July 22, 2006 (gmt 0)

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I think efv should spend less time trying to sound like the all knowing and more time writing about ancient european artifacts. Theres quality for you.
4:56 pm on July 22, 2006 (gmt 0)

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If we built a website that was just a directory for google ads we would be banned because it was not high quality and we were wasting the time of 2000 visitors. But if we were getting one million hits a day it be be ok to waste all their time and very high quality. I think I understand now. At the plex Quality = Traffic
5:13 pm on July 22, 2006 (gmt 0)

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>> unfortunate that Google runs ads on such pages

Unfortunate? A hunting accident is unfortunate. What Google is doing is deliberate. It certainly makes a statement eh? 'We care about quality, when it serves us'. Surely EFV, even you can see the duplicity inherent in this huh?

5:23 pm on July 22, 2006 (gmt 0)

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OK, I was a little thick earlier, but the irony is that Google takes some steps (many perhaps) to make the user's experience better - even in this case they could be seen as improving the experience of user's by taking them from bad pages to better pages. But in the long run encouraging people to put up useless pages will have the net effect of reducing the user's experience (IMHO).
5:28 pm on July 22, 2006 (gmt 0)

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Doesn't it depend on how owners of "Adsense for Domain" sites generate traffic?

If they're driving traffic from Adwords - it is a landing page, no?

What is their publicized method for driving traffic, anyway? I can't see how people are mistyping something to arrive at fishinginia.com... but, somehow I receive tens of thousands of clicks from such sites with no sales.

[edited by: poster_boy at 5:30 pm (utc) on July 22, 2006]

5:28 pm on July 22, 2006 (gmt 0)

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Surely EFV, even you can see the duplicity inherent in this huh?

What "duplicity"? The stated purpose of Google's landing-page quality requirements is to ensure a positive "user experience" for Google's own users. Period.

Sure, parked-domain pages suck. Sure, I'll agree that AdSense ads (or any ads) on parked-domain pages suck. And if you want to start a thread titled "Why does Google run ads on junk sites?", you'll have my support. But those are different issues from the quality of landing pages reached from ads on Google's SERPs.

5:31 pm on July 22, 2006 (gmt 0)

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If they're driving traffic from Adwords - it is a landing page, no?

Would be, but unless the policies have changed that's not allowed. It's all supposed to be type-in traffic.

5:50 pm on July 22, 2006 (gmt 0)

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Pardon my dumb questions. But, are these pages commonly considered falling under the "MFA" umbrella? If so, arbitrage is - indeed - the method for driving traffic, no?
6:00 pm on July 22, 2006 (gmt 0)

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>>What "duplicity"?

How about the duplicity of selectively caring about quality? The point I mentioned in my previous post. Google cares about quality when it serves Google. If a good 'user' experience happens to coincide with an increase in revenue fantastic eh? But running ads on useless pages happens to coincide with an increase in revenue and they're okay with that too.

Can anyone say, dichotomy of philosophy? In any event, I believe it's a branding misstep.

6:00 pm on July 22, 2006 (gmt 0)

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But, are these pages commonly considered falling under the "MFA" umbrella? If so, arbitrage is - indeed - the method for driving traffic, no?

No. While they sure do look like MFAs, they're part of Google's Adsense for Domains program.

6:40 pm on July 22, 2006 (gmt 0)

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"However, AdSense for Domains (formerly known as Domain Park) is a program that many AdWords advertisers despise, and one that results in many advertisers pulling their ads from the content network completely."

Yep, I run with content mostly turned off or bid way, way down. G has devalued their content network with the spread of these types of ad partners. Advertisers seek targeted traffic, dead domains are so poorly targeted in my opinion, that targeted is the wrong word to use. Like putting a puppy chow billboard inside a pool hall - there's literally almost no relevence... and relevance is G's mantra.

To risk capital on these advertising locations, I need to know a lot more about Smart Pricing... dead domains should cost me fractional cents per click at most (yielding them a fraction of the fraction). My stats tell me this is simply not the case. My intuition tells me G has enough conversion data to know the true value of showing adsense displays in these locations, and they're ignoring it.

Granted the advertiser has a choice, but there's too large a range within adsense locales for even Smart Pricing to make me pump bucks into it. It's nearing time for them to segment their Content Network into tiers so we can make sharper decisions about where our ads appear.

6:47 pm on July 22, 2006 (gmt 0)

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Granted the advertiser has a choice, but there's too large a range within adsense locales for even Smart Pricing to make me pump bucks into it. It's nearing time for them to segment their Content Network into tiers so we can make sharper decisions about where our ads appear.

We've had some discussion of this in the AdSense forum's "Smart Select" thread at:

[webmasterworld.com...]

It would be useful to see advertisers' viewpoints represented in the thread.