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Adwords Professionals Affected By New Algo?

     
1:33 pm on Jul 18, 2006 (gmt 0)

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Just curious what if any changes adwords professionals are seeing. Have one or more or all of your accounts if any been affected. I just passed the exam and want to start promoting my services but if every account like my own has gone up to 10.00 per click I doubt that I will have much chance promoting my services to small businesses. Any info would be helpful thanks in advance.
1:50 pm on July 18, 2006 (gmt 0)

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Are you thinking adwords professionals client accounts will have been spared? I very much doubt it
3:49 pm on July 18, 2006 (gmt 0)

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We use a trained Adwords professional to manage our account, and she says that all of her clients are freaking out and asking where else they can spend their marketing money if Google has become unaffordable.

Google isn't communicating very well, even with their own professionals.

4:07 pm on July 18, 2006 (gmt 0)

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I'm an Adwords Professional, and none of my client accounts have been affected except positively.
4:12 pm on July 18, 2006 (gmt 0)

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No changes here either.
4:23 pm on July 18, 2006 (gmt 0)

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We have 50 adwords professionals working here. Only accounts sending traffic to MFA sites or image/flashbased sites has been affected.

Our google reps has told us that our MFA site accounts can basically forget about getting reasonable min cpcs as google wants to get rid of them. Image and flash based sites should be back to normal if they passes the manual reviews.

5:02 pm on July 18, 2006 (gmt 0)

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Why do they demonize MFA sites? If you pay for adwords, aren't you trying to sell something? Isn't the point of advertising to have a landing page that can convert well?
Google should have given people at least two months notice to make changes (alerted them by email). To give no notice and destroy people's livelihood is unforgivable.
5:21 pm on July 18, 2006 (gmt 0)

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Why do they demonize MFA sites? If you pay for adwords, aren't you trying to sell something?

That's the whole point of MFAs- they DON'T have anything to sell.
5:31 pm on July 18, 2006 (gmt 0)

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I'm having the same experience as netmeg.
6:16 pm on July 18, 2006 (gmt 0)

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Sorry for my ignorance, but what's an adwords professional? Is that a certain level you obtain with Google? Thanks!
6:23 pm on July 18, 2006 (gmt 0)

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Right. There's some links about it on the home page of the AdWords login page.

You have to be using AdWords at a certain budget level for some period of time, and pay $50 or $100 and take a certification test. (It's been so long I've forgotten the details, and they've probably changed anyway) Your certification lasts for two years (last I heard)

7:01 pm on July 18, 2006 (gmt 0)

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Thank you nutmeg!
7:04 pm on July 18, 2006 (gmt 0)

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"Flash sites back to normal..."

From my understanding, Google can index flash sites, so they would have the technology to see if there is enough content, relevancy factors involved. While a number of regular sites I managed were hit, most of the sites based on flash were not affected by the new algo.

7:43 pm on July 18, 2006 (gmt 0)

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I manage client accounts, although not under an umbrella account and I never took the professional test.

The biggest effect this has had is to cause panic among my clients. Any actual damage was quickly put right, but so far only one client has not asked me about reducing the spend at Google.

 

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