What if the new quality score takes into affect your natural search reputation? It sure seems to be the case for our site. Are there others that can confirm/deny this so we can get a general feel for this theory?
While a site that ranks high in natural search is always good I don't think it has any relation here.
In fact, I don't think that "quality" score is anything but a way to try and squeeze more money out of campaigns that were previously effective.
Quit trying to figure it out...Google is extorting you.
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t sure seems like the sites that are left-over in the adwords results are mostly highly ranked in natural too. Coincidence?
If I was doing the algo, and if various serp data distinguished between sites I wanted and didn't want, I'd absolutely use it.
At minimum, I'd look at the rankings per keyword, but I might also consider length of time in the serp (and, btw, domain reg. date).
Nope, my PR5 shot up to $10 bids from .10While a site that ranks high in natural search is always good I don't think it has any relation here.
In fact, I don't think that "quality" score is anything but a way to try and squeeze more money out of campaigns that were previously effective.
Quit trying to figure it out...Google is extorting you.
With that attitude you are doomed to failure with these changes.