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So If I pay the $5.00 per click Do I become #1?

     
8:53 pm on Jul 16, 2006 (gmt 0)

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Sorry to start another subject on the topic but I have a question that might get ignored in the other threads.

I enjoyed my <.05 cent clicks for 2 years and was suddenly hit with the new quality score algo. I know for a fact the highest clicks in my niche are not very high as I enjoyed the 5th or 6th spot with <.05 cent clicks and was very profitable there. So if I give in and pay 5.00 per click (haha) do I become #1 in my niche?

[edited by: MediaSpree at 8:54 pm (utc) on July 16, 2006]

8:56 pm on July 16, 2006 (gmt 0)

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Your display position is not determined ONLY by price.
2:35 am on July 17, 2006 (gmt 0)

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If you are the only person bidding that high, you have a good chance, but just picture what happens if you and someone else (or more) are bidding $5 per click. Then you will all be paying 5, but whoever bid it first gets precedence.
2:57 am on July 17, 2006 (gmt 0)

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Then you will all be paying 5, but whoever bid it first gets precedence.

Display position is not determined ONLY by price (or who bid first).

3:27 am on July 17, 2006 (gmt 0)

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No...but you can be sure that is the MOST important aspect.
3:36 am on July 17, 2006 (gmt 0)

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No...but you can be sure that is the MOST important aspect.

If you know something the rest of us don't know, please let us know.

...I aint' "sure".

4:19 am on July 17, 2006 (gmt 0)

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Why would anyone in their right mind start a new campaign in google today? They have to build a new web site and pages, maybe pay a consultant to do so. No guarantee that the campaign will get advertising with google without being shut off immediately. Google has introduced the killer of all killers...uncertainty. Nobody is going to invest in marketing without knowing that you CAN advertise.

I certainly am reluctant to make a new campaign for a new client. I could be sued. Google has goofed on this one in my opinion. Those that say what they did was ok, don't understand the true ramifications of this. Uncertainly = less advertisers in the long term.

5:45 am on July 17, 2006 (gmt 0)

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Last time this happened to me, I tested out a few of my keywords, and sure enough every one I set to the new high min bid, I was allowed to be #1 only.

I find it odd that a site is not considered 'quality' until you pay enough to be in the first spot.

Google- Sorry, I don't like your site.. it doesn't fit our standards. You spam, have adsense all over your page, and it completely ruins the user experience

Customer- What if I pay you $5 per click?

Google - Well in that case, we'll find you a spot at the #1 position! Welcome back, we're glad to have you!

5:52 am on July 17, 2006 (gmt 0)

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I feel the aim of google is to try and get rid of a vast number of MFA accounts and thereby serving up better quality adverts (and landing pages that are not 3 blocks of google ads followed by scraped content).

In some cases it will mean there is less competition and therefore price per click may come down in those situations.

In other situations it will mean advertisers paying more per click - so they focus on improving their sales pitches on the landing page to increase their conversion rates.

It also means that CPM ads may actually be worthwhile looking at as an alternative on good converting sites.

I haven't fully read all the details - but I think the initial impact is really to try and clearout the sites that are harming the overall adwords system. In the long term, market forces will kick in and more certainty will be assured as more information becomes available. Short term - it is always bad to judge the short term and it will affect some people who are relying on their campaigns. However, google are looking at both sides of the network - advertisers and publishers - and need to keep both happy to sustain long term growth and market share.

9:02 am on July 17, 2006 (gmt 0)

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If you are bidding $5 and no one else is then yes you will be at #1 but be assured you will be paying $5/click (not a cent less). It wont follow the usual system of paying slighlty higher than the next bidder based upon CTR and CPC etc...
Asking $5 or $10 click is a way of telling you to pack your bags and go.. google doesnt want your ads for those keywords!
10:30 am on July 17, 2006 (gmt 0)

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Yes, you will pay the new higher click price, I've had a .03c keyword for several years that generated few click but good sales.

It was upped to .40c in this adwords adjustment - I'm guessing the other advertisers were the same or higher because yesterday it was the only adword in the search page and the clicks are all charged at the higher price - even though there is no competition.

Anyway I've deleted the keyword. So now there are no ads for that keyword on google.

11:54 am on July 17, 2006 (gmt 0)

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"Anyway I've deleted the keyword. So now there are no ads for that keyword on google. "

This is not a good strategy. Keep it on. I suggest increase bid prices slightly and Google will start giving impressions and clicks.

This 'Quality thing ' has indications of a money grab and I have noticed if I increase bid prices ( not as high as suggested by G) but maybe 40% of suggested value, I get significant impressions and clicks.

12:16 pm on July 17, 2006 (gmt 0)

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Thats interesting, I understood that if the ads were "inactive" they would not run at all.

I've noticed something else though with a keyword I deleted. It went too high for me also, its a keyword which is a mis-spelling (although a very common one) and if you search for it, google will do the "Did you mean..." thing.

So the mis-spelt keyword went up 800% and I deleted it, but on the search page with "did you mean..?" the ad is still showing. So, I'm presuming that broad match for the correct spelling is showing the ad on the mis-spelled search. The correctly spelt keyword hasn't been affected by these changes, which means I am still getting clicks on the mis-spelling at the "old" price.

12:36 pm on July 20, 2006 (gmt 0)

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sorry for silly quisitions
but in past i used Google adowrd so what are the major changes that they have done and u don't like it

can any 1 tell me because i want to re use it again

1:04 pm on July 20, 2006 (gmt 0)

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ahmeds14 pls read:

[webmasterworld.com...]

 

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