I enjoyed my <.05 cent clicks for 2 years and was suddenly hit with the new quality score algo. I know for a fact the highest clicks in my niche are not very high as I enjoyed the 5th or 6th spot with <.05 cent clicks and was very profitable there. So if I give in and pay 5.00 per click (haha) do I become #1 in my niche?
[edited by: MediaSpree at 8:54 pm (utc) on July 16, 2006]
Then you will all be paying 5, but whoever bid it first gets precedence.
Display position is not determined ONLY by price (or who bid first).
No...but you can be sure that is the MOST important aspect.
If you know something the rest of us don't know, please let us know.
...I aint' "sure".
I certainly am reluctant to make a new campaign for a new client. I could be sued. Google has goofed on this one in my opinion. Those that say what they did was ok, don't understand the true ramifications of this. Uncertainly = less advertisers in the long term.
I find it odd that a site is not considered 'quality' until you pay enough to be in the first spot.
Google- Sorry, I don't like your site.. it doesn't fit our standards. You spam, have adsense all over your page, and it completely ruins the user experience
Customer- What if I pay you $5 per click?
Google - Well in that case, we'll find you a spot at the #1 position! Welcome back, we're glad to have you!
In some cases it will mean there is less competition and therefore price per click may come down in those situations.
In other situations it will mean advertisers paying more per click - so they focus on improving their sales pitches on the landing page to increase their conversion rates.
It also means that CPM ads may actually be worthwhile looking at as an alternative on good converting sites.
I haven't fully read all the details - but I think the initial impact is really to try and clearout the sites that are harming the overall adwords system. In the long term, market forces will kick in and more certainty will be assured as more information becomes available. Short term - it is always bad to judge the short term and it will affect some people who are relying on their campaigns. However, google are looking at both sides of the network - advertisers and publishers - and need to keep both happy to sustain long term growth and market share.
It was upped to .40c in this adwords adjustment - I'm guessing the other advertisers were the same or higher because yesterday it was the only adword in the search page and the clicks are all charged at the higher price - even though there is no competition.
Anyway I've deleted the keyword. So now there are no ads for that keyword on google.
This is not a good strategy. Keep it on. I suggest increase bid prices slightly and Google will start giving impressions and clicks.
This 'Quality thing ' has indications of a money grab and I have noticed if I increase bid prices ( not as high as suggested by G) but maybe 40% of suggested value, I get significant impressions and clicks.
I've noticed something else though with a keyword I deleted. It went too high for me also, its a keyword which is a mis-spelling (although a very common one) and if you search for it, google will do the "Did you mean..." thing.
So the mis-spelt keyword went up 800% and I deleted it, but on the search page with "did you mean..?" the ad is still showing. So, I'm presuming that broad match for the correct spelling is showing the ad on the mis-spelled search. The correctly spelt keyword hasn't been affected by these changes, which means I am still getting clicks on the mis-spelling at the "old" price.
can any 1 tell me because i want to re use it again
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