[edited by: Soze at 3:51 am (utc) on July 14, 2006]
Apparently this happened back on the 6th of june. I have never seen it before though.
[edited by: Soze at 4:07 am (utc) on July 14, 2006]
Was this link useful? Yes or No
Just thinking that something like that is a bit dangerous. Most searchers don't know how to search very well. The ad may be right on target but since the searcher did not search correctly, of course it would be of no use. Or if the price was more than they were looking to pay, then it is not useful to them.
There are alot of things in the world that are not useful to me, but that does not mean that they are not useful.
oh, i will now go to click all my competitors' ads, click back in my IE and click NO as an answer to Google's question.
Well, I guess that is easier than just filing a spam report on all your competing sites (if you could manage to be served the survey link on demand). Both actions are likely to boot you little, of course, since Google will use data mining to separate the random cranks from an actual groundswell of dissatisfaction.
Was this ad helpful to you?
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That was funny.
don't know if any of you have seen this but I was just searching google and clicked an adwords ad and I pushed back to get to the listings and a little line of text below the url of the ad I clicked said "Was this link useful? Yes or No" Just thought this was interesting and wanted to pass it along.
One thought: Google Webmaster Guidelines discourage you from messing with the back button, and they do this?
One thought: Google Webmaster Guidelines discourage you from messing with the back button, and they do this?
I read the OP to mean that they had clicked their back button, not that it was automatic or against their will in any way.
As for blaming it on the user searching, that is not really an issue because google is trying to judge the usefulness of the overall experience of the visitor. If they don't know how to search properly that is still part of the experience and does not invalidate the question.
I guess if Google can get enough data then they will have a pretty good gauge on how to value a website. The cream will rise and spammy websites will die.
The only people that are going to be clicking the back button are those that are unsatisfied, because they need to find something else on the SERP page. Since they are the only ones that are likely qualified to answer the question at hand, it stands to reason that the maority of the feedback will be negative, no?
Since they are the only ones that are likely qualified to answer the question at hand, it stands to reason that the maority of the feedback will be negative, no?
Maybe, but if user feedback is more negative for some advertisers than for others, isn't that useful data to have?
Maybe, but if user feedback is more negative for some advertisers than for others, isn't that useful data to have?
Yes .. BUT, you probably don't have to engage users to obtain that kind of information. Having a way to determine the click-back ratio (CBR... the % of people that click the browser back button) would probably suffice. Is CBR already a term? - if not I want credit for coining it - he he!
Obviously there are some obstacles to overcome by using something like that, such as browser cache, but all things considered, the error margin would be proportional and thus, sufficient in determining the relative quality of an ad without having to engage the user.
I am wondering:
a) What change in Global average CTR will be noticed by having such a call to action below an ad (ie. will more people click on it to rate it)?
b) In what ways are it susceptible to fraud (competitors fraudulently giving negative ratings)?
c) Contingent on (b), in what ways will Google use the feedback in order to determine which ads are shown?
This is a case of the second. Sure, 5% manipulated data could seriously affect your site if that was the only data source used. But you are unlikely to be in the erroneous 5% for more than one or two measures, bringing you right up into the safe level.
The more data sources used the better!
