joined:Apr 14, 2015
I am an avid reader of this site so thank you for all the info you have given me over the years. Usually I can find what I want in the posts by your members but I have a question that has been bugging me for a few weeks.
Can a Google Ad be triggered whenever a certain organic listing appears?
Common sense answer (I think) is "no". And research into it hasn't provided an answer. Unfortunately I can't name names because I work for a charity and the ad that is appearing is from another charity that we (currently) have good ties with. Don't want to rock the boat but I would like my suspicions confirmed before I choose to take this further
I have found recently that an ad for them is appearing for search phrases where we are appearing on the first page of Google organically. And the search phrases are totally irrelevant to the condition the ad is talking about and makes no mention of it in the ad itself. The only connection I can see is that the charity I work for is listed organically on the same page.
I have 3 possible reasons at the moment:
1)The Google ad is being trigged any time our charity appears on the 1st page organically
2)It is targeting the name of my charity itself and any time that appears organically (in the title, description, or url), the ad will pop up
3)They are paying stupid amounts of money to get their ad to appear for search terms that they have nothing to do with as a charity and maybe using us as a reference point for targeted keywords
Originally my issue was they were targeting our charity's name (which is trademarked) so that their ad appeared anytime we were searched for. It has now moved on from that to find that these ads are appearing for keywords/phrases that are totally irrelevant to them but very relevant to us (hence why we appear well organically).
Any ideas? Is this even possible? Has anyone come across this before?
Anything would be appreciated.