Maybe price increases are related to the amount of keywords
that are in your adgroup
Soze
9:11 pm on Jul 12, 2006 (gmt 0)
I see a lot of people talking about adgroups with thousands of keywords. Why do you have so many keywords? Are you sending traffic to "one size fits all" sites?
I use only a few keywords per adgroup and everything is doing well. Does your site really sell that many products? Do your products really have that many variation keywords?
netmeg
10:14 pm on Jul 12, 2006 (gmt 0)
One of my clients has as many as 1500 products up on his site at any given point, and they range in size and price from $10 to several thousand dollars, range in size to something you could put in your pocket to something that weighs 800lbs or more. Many of the products have multiple applications, so we not only advertise the products themselves, we advertise their suitability for different applications. The way we market to churches is not necessarily the same way we market to car washes or casinos.