I didn't want to bid the same money for the content network as for the search network.
Eventually, after managing the two seperately I decided to bring the two together. Both campaigns only target specific countries. When I put the two together, the impressions went wild. I was getting loads of impressions of the ad, but a very low CTR (0.3%) against a more usual 3-7%.
Had I allowed this to continue this would have hurt us badly. The only explanation I have is that there is a bug in the content network code serving up ads to customers who are not in the coutries we choose to target when the two campaigns are in one campaign (ie when the content & search check boxes are clicked in a single campaign).
What impressions are these? Search or Content? If it is content, then there is nothing to worry about. 0.3% is probably above average.
Mike
This assumes of course, that you can pay more than $.05 per click for search.
As for the second question - content performance does not effect search performance in any way. Consider them seperate. The only way they are tied together is your max spending cap.
Mike
That should actually read - "I would suggest buying your search terms on one CAMPAIGN and then both search and content on another CAMPAIGN for a lessor CPC."
Opening multiple accounts promoting the same URL can get you banned from advertising on Google.
Also, in the second campaign, uncheck search. Run only content ads at a lower CPC.
Mike
i have two campaigns targetting the same set of keywords with the same ads etc.
Campaign One: aimed at the content network, has both content & search networks clicked.
Campaign Two: aimed at the search network. has just the search network clicked.
Campaign two bids higher than campaign one. i value search network clicks more than content network clicks. therefore i want a way of bidding more for search than for content.
The above post is correct.
Since you made a new campaign with new keywords and ads, the new ads will be approved before showing on content sites, so you'll see a short delay before the stats appear.
Also, keep an eye on the search numbers for your content campaign, you'll probably have some leakage and get a few search impressions in the campaign, but if you start to get a lot, you either need to lower your content bid, or raise your search campaign's bids.
You cannot uncheck search. I mean you CAN do that but it doesn't actually work according to Google. The UI is just bad. There is no way to just use content and not search. It's either search alone or search with content.
This is actually not correct, mike schmitz - and I think I know how the misunderstanding may have occurred.
All ads begin by showing on Google.com (and other Google 'properties') - and it is correct that one may not opt out of appearing on Google. I suspect that this is what the Google representative with whom you spoke intended to convey.
However, it is entirely possible to opt out of the search partner network, while opting in to the content partner network.
Hope this clears it up.
AWA
Mike
Jack >>> Yes. It generally takes 2 - 3 days nowadays. The ads need to be manually approved by Google editors before they start showing up on Google content (& even search) partner network.
Can you point out the Google text where it says you can only utilize content targeting? I have my doubts...
The closest I can come (after a brief search of the FAQ) is here:
What is the Google Network?
[adwords.google.com...]
But trust me Mike, what I described earlier is truly the case.
One thing that may confuse folks is that when you opt out of the search partner network, you'll still see stats in the (yellow colored) 'Search Total' row at the Ad Group Level.
Why? Well, because Google clicks and impressions are from Search.
AWA
i changed my content network campaign to be global too. apparently, that matters. it was only set to serve to uk & european surfers previously.
