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Real Time Stats and Pausing?

         

AW_Learner

7:40 am on Jun 27, 2004 (gmt 0)

10+ Year Member



I thought that the stats on the front of the campaigns summary is in real time and it is only the detailed stats of each campaign and adgroup that is a few hours behind? Is that true?

Also, when you pause a campaign is it right away?

Because I went there today and the campaign summary said there were 26 clicks. Clickbank was down and couldn't take any orders (they're still down) so I paused the entire campaign. But now when I went back to check on the rest of the campaign's stats it says that campaign actually got 34 clicks today. Was the stats delayed? Or was the pausing of it delayed?

I wouldn't care so much except that I was paying $1 a click and that would be $8 they kept racking up even though I paused it. But maybe that stats were different.

Also, I just want to know for reference. Thanks.

RedWolf

1:42 pm on Jun 27, 2004 (gmt 0)

10+ Year Member



Unfortuantly al of the stats are delayed to some extent and it seems to be getting more delayed as more people join. I added a new campaign last week and it was over eight hours before the stats were updated for it. I know it was active because I was seeing the ads in the search right after I created it.

eWhisper

2:04 pm on Jun 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems right now that when you change any option such as: pausing, content syndication, search syndication, it takes a while for it to propagate through the entire system.

I turned off search syndication on one group the other day, and it took almost 4 hours for the ads to stop showing on AOL.

AW_Learner

9:25 pm on Jun 27, 2004 (gmt 0)

10+ Year Member



It seems right now that when you change any option such as: pausing, content syndication, search syndication, it takes a while for it to propagate through the entire system.

Well that really sucks! So whenever you pause a high cost campaign because your site is down or you can't afford anymore clicks on it they still charge you for 4 more hours or so of clicks? If it is a system technical problem they should still go back and credit your account for any clicks that happened after the time that you paused the campaign.

They do credit you right?

AdWordsAdvisor

6:53 pm on Jun 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems right now that when you change any option such as: pausing, content syndication, search syndication, it takes a while for it to propagate through the entire system.

Well that really sucks! So whenever you pause a high cost campaign because your site is down or you can't afford anymore clicks on it they still charge you for 4 more hours or so of clicks?

AW_Learner, the situation referred to in the first quote above is known as a 'Server Delay', and has always been the case, to a greater or lesser degree depending on load. But, bottom line, in a system which relies on thousands of servers, there will always be delays between the time you make a change and the time it has been incorporated through those thousands of servers.

Our engineers are, as you'd probably expect, always working on ways to keep the delays to a minimum - especially in light of an increasing number of accounts, and changes to those accounts. In any case, though, it is wise to expect these delays - and to plan accordingly whenever possible.

So, for example, if you have a campaign that you know you don't want to run during a certain part of the day, it would be best to pause the campaign in advance of the actual time you'd like it to stop. (Or perhaps lower the daily budget so that a desired spend level won't be exceeded, and then let the ad show all day.)

AWA

RedWolf

7:11 pm on Jun 29, 2004 (gmt 0)

10+ Year Member



So, for example, if you have a campaign that you know you don't want to run during a certain part of the day, it would be best to pause the campaign in advance of the actual time you'd like it to stop. (Or perhaps lower the daily budget so that a desired spend level won't be exceeded, and then let the ad show all day.)

AWA, This brings up a good need for having another budgeting option. I think that we should have an option to show ads full time until the budget is reached. This will also help those people who are hurt by the bad budgeting estimations that cause them to have to use a much higher budget amount just to get their ads to show.

I have one campaign that has a recommended budget that is almost four times the actual costs for a day. And this is with a 3.8% CTR. Though I can survive a couple days max budget without too much hurting, especially if the conversions increase with the clicks. I just hope that I don't get hit with a clickerbot or something someday.

AdWordsAdvisor

10:46 pm on Jun 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have one campaign that has a recommended budget that is almost four times the actual costs for a day. And this is with a 3.8% CTR. Though I can survive a couple days max budget without too much hurting, especially if the conversions increase with the clicks. I just hope that I don't get hit with a clickerbot or something someday.

Well said, RedWolf. I cerainly understand what you're getting at - and I'll pass your comment on to the right folks.

AWA

AW_Learner

12:47 am on Jun 30, 2004 (gmt 0)

10+ Year Member



AW_Learner, the situation referred to in the first quote above is known as a 'Server Delay', and has always been the case, to a greater or lesser degree depending on load. But, bottom line, in a system which relies on thousands of servers, there will always be delays between the time you make a change and the time it has been incorporated through those thousands of servers.

I understand server delays. But when you start a new campaign and then check google for it, they are always up and running within seconds. At least for me they are. So I would think that if they can show that quickly they would also be able to stop showing that quickly.

Either way, I would think that Google would go back and credit for any clicks that happened after the time stamp of when a person paused the campaign. Since they do this for CPC overcharges. They told me that when I lower my CPC sometimes it doesn't change right away and I will get some clicks at a higher cost then my new max at first but that they go back and credit for these overcharges later. Looking at my reports I do see that they do these credits a lot for that. Why wouldn't they for other delays on there end?

So, for example, if you have a campaign that you know you don't want to run during a certain part of the day, it would be best to pause the campaign in advance of the actual time you'd like it to stop.

How long before? What about when you need to stop it immediately because your hosting servers are down and you are paying huge amounts for each click that leads to a dead link or server error? That happens every so often and you can't predict when it will happen.

Thanks.

GAds

8:27 am on Jul 1, 2004 (gmt 0)

10+ Year Member



This is the topic I'd really like to talk about here. The extreme case I was in was that I paused a campaign, it still generated costs after 4 days!.

Prior to that I had a campaign that had not finally settled down until it'd been paused for 3 days. I called Adwords, They admitted that it might be a system malfunction and not the delay of report and granted me some credit.

The second time I sent an email and they replied still claiming it's the report delay. Report delay for 4 days, that's really impressive!

airpal

3:35 am on Jul 2, 2004 (gmt 0)

10+ Year Member



A LOT of this can be remedied by simply including a system which specifies starting time to end time of showing ads. I myself have to activate and pause a number of campaigns every single day now, because business can only be conducted during certain hours. This is an enormous pain in the neck... and if I'm not mistaken, I believe Overture has a system for handling this already?