Where exactly is your adwords money going ?

[Shak]

Who wants to know whether

websearch as launched by Google today [google.com...]

and discussed here: [webmasterworld.com...]

will be part of content network or search network

and whilst we are at it, can we have clarification on the following aswell please:

domainpark ads
gmail ads
shopping sites such as Amazon.com and Shopping.com

Shak

[your_store]

Well I know for sure the shopping sites are part of the search network. Hopefully, someone else has some definitive answers on the others.

[nyet]

it is definately part of the Search Network. I checked.

I am not too happy about it since I cannot separately track or opt out. (not to mention they did not bother to tell me about this.)

Spoke to G this morning, they said "oh? Tracking WebSearch separately? hmm.... Good Idea!, I'll pass that suggestion along"

c'mon...

"good idea"? They are pretty smart over there in Goggle Land. NO ONE there *thought* of tracking?

c'mon....

The (very) nice G rep said "we feel Adsense Websearch traffic will be as good as 'normal' search network (i.e. Ask.com etc). To which I say "hmm...ok? prove it!"

Let me SEE for myself that it is as good!

It is hard NOT to see it as a strategy to create a 'backdoor' for Adsense.

[Fischerle]

Nyet,

I completely agree. We Adwords users are the ones paying Google's bills and I think we deserve some flexibility in this. I sure would like to decide this by analyzing the impact myself. Higher CPC and lower CTR is every Adwords user's nightmare.

[webdiversity]

Content network is opt-out, it's always the first tick box we uncheck on a campaign.

There may be an insatiable demand for search inventory, but sacrificing quality for quantity goes completely against the grain.

I'd suggest that all the traffic sources you suggest Shak should be in the content network, if it's in the Google network and you can't opt out then a lot of advertisers will jump ship.

[nyet]

The new WebSearch feature of Adsense is part of the Search Network. The only way to opt out is to opt out of ALL the Search Network.

Google seems to feel that a search from 'Joe Blow's Loser-Zine' is as valuable as a search on Ask.com.

Maybe it is, but without separate stats, we'll never know. Will we......

[eWhisper]

The new WebSearch feature of Adsense is part of the Search Network. The only way to opt out is to opt out of ALL the Search Network.

I've been experimenting to find any around this, and nyet is correct - there is no way to opt out of this without leaving the search network. Guess the good news is that it won't count against your keyword status.

[webdiversity]

Perhaps if enough people opt out of the search network then the bigger hitters in the network will enquire why the cheques are getting smaller.

We opted out of the search network in a few instances where the quality was affected by the odd rogue, it was making a potentially good ROI look bad.

Unless you can track the individual publishers then you have no chance to evaluate.

That is one of the reasons we don't go for content match, because it all shows as adservices and not the actual deliverer of traffic, it's almost like a proxy.

[Shak]

I have a feeling nobody wants to tell us where exactly our money goes?

Shak