CTRs

[tonyww]

Hi
I have a CTR of 8.3% in a very competitive market (holiday villa rentals in Florida). How do I tell if this is good, bad or indifferent? is there a table somewhere for rate?
If not, someone should provide one!

Tony

[brucec]

That's excellent. I hear often, that any CTR over 3% is good.

That's almost 9 visits to your web site for every 100 times somebody searches on that keyword.

So, that your web site and get some conversions from the 9 out of 100 people.

Bruce

[FromRocky]

My CTR for any given ad group has never reached to a half of your CTR even I have 10 campaigns with over 40 ad groups. However, I do not trade my CTR with yours since my ROI is very good. No complain except "how I can increase my investment without ROI reduction".

[brucec]

"how I can increase my investment without ROI reduction"

Ah yes! The classic dilemna. If you find an answer, please I want to hear it. :)

[skibum]

8.3% CTR is pretty high if CRT is the goal of the campaign. The thing that really matters is what is happening after the click.

If that CTR is much higher than anyone else on the page, then the CPC is probably a lot lower than others on the page. What's the cost per lead/sale and what is the goal for the cost per lead/sale? If the cost is lower than the max you are willing to pay or it brings the benefits you want at an acceptable cost, then an 8.3% CTR is good, otherwise its just bragging rights.

[shorebreak]

The way to increase investment without ROI reduction is... portfolio theory

999 out of 1000 Adwords advertisers are essentially day-trading, even the majority of those spending 5-7 figures/month. People are succeeding at managing each keyword they buy to some rule(s) that ensure ROI goals are met, but that approach puts volume in the waaaay back of the bus.

If you can make decisions on each keyword *in the context of the overall set of keywords*, there's another level of volume you can achieve within the same ROI goal.

[tonyww]

Click through rate has improved to 10% on average from 2nd June - today:

6 60 10.0%