Let me just start off by saying I am not asking how to do this yet. I simply want to know your guys/girls opinions on it.
I have never done any Dynamic Titles before, but I am wondering if you people feel that it is worth it. It seems like it would be, as it may make the Title look more relevant.
So my question is, Do you people use Dynamic Titles exclusively? Or is it in just some rare instances. Oh, and is it only the Title that you can make Dynamic?
Thanks,
C.K.
The exception will be when you use superlatives as keywords (e.g. best, cheapest) or where you have mispellings (e.g. widdgets, wigets).
Those instances are the only one's where we wouldn't use them.
If you use the "let google optimise your ads" and get a few clicks on a non-dynamic ad, then almost certainly Google stop serving up the dynamic ad.
It makes the title look exactly what the person is looking for, and the CTR jumps massively.
As you can tell I am entusiastic about this....... BUT, at some point, when enough people catch on, there will be a case for going back to static. Why? Well if you think about it, it's your uniqueness that drew people to click on your ad, if all 8 ads have the same title..... you get where I am coming with this.
Worth the effort now though for sure.
Thanks for that reply, I am going to learn how to do this. Is there any thread which is the standard for learning this?
Thanks,
C.K.
Cline, are you saying that maybe I should use Dynamic insertion on my AdGroups with only targeted KeyWords, and leave the Broad KeyWord AdGroups normal?
Could you give an example, I can't seem to think right now.
Thanks,
C.K.
Ok I have read through that long post and want to see if I have it right. I won't use widgets as an example simple because I would rather use dogs.
Ok so I am selling a dog training e-book course, (I'm not really), and I want my title to match that of the search. I will just do 1 AdGroup for this example. I want each word's starting letter to be a Capital, so I would use this format:
{KeyWord:Backup}
I have the understanding that the exact Title will only come up if you have that KeyWord in your KeyWords list for the given AdGroup... Right? Be it an exact match KeyWord, or a broad Match.
So here are the KeyWords that I have in my Dynamic AdGroup:
[dog training guide]
[dog training book]
[dog training course]
[training a dog]
[dog training guide results]
[dog training resource]
I go and use the syntax {KeyWord:Dog Training}
So if anyone searches for those KeyWords listed above, then the title would be the KeyWord Searched for? (This is excluding [dog training guide results], as this is over 25 characters, which in this case the backup would be used right?)
Another question is, is the backup aloud to be 25 characters? Or is it 15?
One last question to get through. Say I added the broad term dog training to the above KeyWord list. Now someone searches for Dog Training Manual, which obviously isn't in the KeyWord list, but nevertheless my ad will be shown for it. Will the Title be Dog Training Manual, or will it be something else?
Thanks for the help.
C.K.
So if anyone searches for those KeyWords listed above, then the title would be the KeyWord Searched for? (This is excluding [dog training guide results], as this is over 25 characters, which in this case the backup would be used right?)
Yes.
Another question is, is the backup aloud to be 25 characters? Or is it 15?
25. When you exceed 25 the colour will turn red to warn you.
One last question to get through. Say I added the broad term dog training to the above KeyWord list. Now someone searches for Dog Training Manual, which obviously isn't in the KeyWord list, but nevertheless my ad will be shown for it. Will the Title be Dog Training Manual, or will it be something else?
Since you used KeyWord, the headline will be Dog Training
When abbreviations/acronyms come into play, its difficult to make them look right.
There are a number of ads that I see that look very unprofessional (and it could be that I'm a bit famaliar with AdWords, so notice when this happens), because they return results like Usa Real Estate.
With dynamic insertion, you have to know what people are searching for that triggers your ad. Results like Roi Tracking, Eu Currency, etc, just don't look quite right.
While this might seem overly picky, it's the little things that makes your ad stand out over competitiors - so every little detail you can improve counts.
Thanks for the help. So what you are saying eWhisper, is be selective about the AdGroups you use Dynamic Insertion on?
Also, how would I make the title what the searcher searched for with a broad match KeyWord, like the one above where I talked about dog training manual
I'll expand on the issue of the 25 character limit.
Adwords will display the default Title (whatever follows "KeyWord:" ) when the user's search query is over 25 characters.
This happens more often than one might think. Something like 50% of all searches are now 3 words or more. It adds up quickly! Especially if you are advertising "washington state vineyards" ( 26 characters)or something.
Just keep it in mind.
Much Success
I now understand Dynamic Insertion, but see that it would be very unwise to use this across a whole Campaign. If you have and AdGroups with broad KeyWords in them, you won't want to use this. Even some AdGroups with only targeted KeyWords would be better off without Dynamic Insertion. But I can also see it's uses.
You just have to use it on the right AdGroups.
C.K.
In another thread I qualified that we don't use broad match ever.
One final point on the 25 character thing. The 25 is for the actual backup title, i.e. not including the {Keyword: and the closing }, so in actual fact you can put more than 25 characters in the title.
As eWhisper states you do need to tread cautiously with it. We experiemented with {KEYWORD: and had titles that jumped out of the page at you, but they were eventually turned off at the review stage.
The issue eWhisper raised about the proper case can be addressed by using CAPS in your actual keyword list so for ROI you put ROI etc.. Generally speaking the adwords system will be fine with that sort of thing, TLA's and caps although often disabled by the system can be re-instated on an appeal.
If a keyword is:
PA Widget
and the title is {KeyWord:PA Widget}
and the searcher searches for: pa widget classes
will: PA Widget Classes be the title?
I've not heard about using upper/lower cases in keywords for dynamic insertion purposes.
Puts an entirely different spin on my issues with dynamic insertion.
If that's true, the number of cases where it should not be used drops to mostly when all your competition is using it - in those cases, I still think using something different is better becasue it'll stand out against the other ads.
If you have "CAPS keyword" as a keyword then "Caps keyword" would be the title.
Do I miss something webdiversity?
Sorry you misinterpreted what I meant (or maybe I didn't explain it very well!).
Certainly when we were messing around with this a year ago, we found the ALL CAPS worked well. Now though it doesn't, it only picks up and capitalises the first letter in each word.
