To be explicit:
"cityname hotels" - 8 clicks per day
cityname hotels - < 0.1 clicks per day
This should be impossible becuase the phrase match is a subset of broad match.
And the real cruncher is: I am really getting no traffic with broad match selected, so it looks like the forecast is right.
How can this be?
Whether Google treats that as a phrase or broad, I don't know.
Broad match should show an ad for both these queries:
1) cheap cityname hotels
2) cityname hotels
Whereas phase match will only show 2). So broad match should receive more clicks.
Webdiversity - it's the same if I bid 50 dollars a click. In any case, my average position with broad match so far is 2.2. I don't think positioning can explain the difference between 8 clicks a day and less than 0.1.
I spoke to Google about this and they told me it was a bug which has been fixed now. But it hasn't.
Broad match should show an ad for both these queries:1) cheap cityname hotels
2) cityname hotelsWhereas phase match will only show 2). So broad match should receive more clicks.
If the keyword is 'cityname hotels', then in the above example, its both a broad and phrase match. A phrase match means that the keywords are in that order in the search query regardless of other words around them.
I think you mean exact match, as for the keyword 'cityname hotels', only number 2 is an exact match.
Let say there are a total of 1000 searches for term: cityname hotels
Searched term = no. of searches ->type of match preferred -> clicks
cityname hotels = 800 -> phrase match -> 16 pm
cheap cityname hotels = 100 -> broad match 2 bm
expensive cityname hotels = 50 -> broad match ->0
my cityname hotels = 20 -> bm -> 0
any cityname hotels = 10 -> bm ->
etc.. =20 ->bm ->0
In this example, the phrase match has 800 while broad match has only 200. 16 clicks are from phrase match and 2 from broad match. Thus, if "cityname hotels" term is a common search for this ad, the ad group will be dominated by the broad match and therefore your clicks will mostly generated by a phrase match.
If there is no "phrase match" or your ad-group has only only keyword phrase.
cityname hotels
The result will be:
Searched term = no. of searches ->type of match preferred -> clicks
cityname hotels = 800 -> broad match -> 16 bm
cheap cityname hotels = 100 -> broad match -> 2bm
expensive cityname hotels = 50 -> broad match ->0
my cityname hotels = 20 -> bm -> 0
any cityname hotels = 10 -> bm -> 0
etc.. =20 ->bm -> 0
All searches will be broad match or your total clicks of 18 (no change) will come from broad match.
FromRocky - in your example if I used broad match and there was no phrase match in the campaign/account I should receive 18 clicks. But that's exactly the scenario I had. I was searching on pure broad match with no other search terms. I got a forecast <0.1
So E-Whisper pointed out something I didn't know. But it still looks very wrong to me. For the keywords: cityname hotels, broad match should include the following:
cityname hotels
cheap cityname hotels
hotels cityname
hotel cityname (expanded match)
hotels in cityname
hotesl cityname (mis-spelling)
luxury hotels in cityname
accommodation in cityname (expanded match)
etc.
Whereas from the above examples and same keywords phrase match would allow:
cityname hotels
cheap cityname hotels
So once again: it cannot be right that broad match can receive less clicks than phrase match because all phrased matched keywords are included in broad match. Unless perhaps broad match is deliberately being weakened to promote phrase match. But that would be a rediculous business move on google's part.
The traffic estimator isn't worth basing your traffic off of. Its often very wrong, and going by actual data is a better way to make decisions.
As far as actual clicks go. When a click is preformed, first the system looks for exact, then phrase, then broad keywords you are bidding on.
If you have a word that fits under two different matching options (i.e. your advertising for hotel city (broad), and "hotel city" (phrase), the more exact one is used. In the above cases, phrase match should be receiving the clicks - not broad match.
My previous post was indented to explain that the phrase match can give more clicks than the broad match in some cases if they are mixed in an ad group.
If they are separately used, the broad match should provide more clicks than the phrase match.
The traffic estimator shows a different result. As eWhisper mentioned that it
isn't worth basing your traffic off of.
If you have a word that fits under two different matching options (i.e. your advertising for hotel city (broad), and "hotel city" (phrase), the more exact one is used. In the above cases, phrase match should be receiving the clicks - not broad match.
I didn't know this, but I would have thought this holds true only assuming the same money is bid in each case. If I were Google I would pick the option paying the most.
If you write lousy copy but have deep pockets, Google would lose out if nobody clicks on the ads.
I always think of the keyword selection syntax as a cascading process.
In terms of results, exact match should be the best one for you, as relevancy is 100% right, but it also eliminates those searchers where you were nearly right, which is where the phrase match comes in.
I have to say we NEVER use broad match, other than for url's (and variations) domain.com, www.domain.com or as a last gasp on disabled exact and phrase matched words we inherit from the advertiser.
This thread (and some of its links) go into some detail about the process G uses to pick which ad is shown - might help you understand the process.
[webmasterworld.com...]
