Getting good Keywords from your competitors Tip

Thought I'd share this one

[blaze]

If you are ever looking for good keywords and have competitors in your space, then go to their website and look at everything they have put in their titles and meta tags.

Not always complete and perfect, but it's a great starting point for thinking about keywords that would be effective in your space.

[anallawalla]

Another related method is to put their brand name in a search suggestion tool such as Google's. You'll see related terms that might inspire you to think laterally. Overture's tool is not as useful.

Using the brand names in a free search engine will also bring up sites with related keywords.

[JayCee]

For one of my clients i built a live, database driven, "feedback" page for customer product comments/testimonials.

I've found some good key phrases looking through comments there. Helps me to "get into their heads" as well.

[AdWordsAdvisor]

For one of my clients i built a live, database driven, "feedback" page for customer product comments/testimonials.

I've found some good key phrases looking through comments there. Helps me to "get into their heads" as well.

Nice!

AWA

[JayCee]

Thanks AWA :)
This client's product got rave reviews from customers by snail and email, so i convinced them to let me build and install this live feedback database and (maybe more important) to see if we could never edit the resulting comments. In other words, present the customer feedback "warts and all".

Figured one way to differentiate ourselves was strict honesty.

Sure enough, after over 2 years, i only had to delete 2 records from the database for obvious abuse and the comments are about 90% favorable and maybe 30% positive raves like you could never make up yourself. Yet visitors can see the negative comments, so they can believe in the positive ones.

Most sites that use "testimonials", show a few selected ones that read like ad copy and sound like one voice.

Just added a test ad that mentions customer feedback in the title and lands visitors on that feedback page, rather than the home page. Will be interesting to see the results.

[eWhisper]

<off topic>JayCee, sounds like you were ahead of your time, Amazon releases Plogs:
[clickz.com...] </off topic>

There are times when the best person to mine for keywords is the competitors top affilates.

There are many times when the affiliate sites are much better optimized than the actual merchant site, and doing some link checking to find the top affiliates who have done extensive research into keyword areas can save you a lot of time, especially when you find one that has at the bottom of the page: 'Relevant Keywords' and a list of 500+ words.

[JayCee]

Hmmmm... "reversed blog". Interesting.
Thanks eWhisper :)

The client i mentioned above is in a small niche market where i don't think our competitors have many affiliates - but i'm going to check again.

Certainly i can look at our own reseller's web sites to see if any have come up with useful key phrases.

And thanks for this thread, Blaze.