Last few weeks has been so negative about adwords, that i almost think Google has been taken over by some lunatics hell bent on destroying the model which made me, others and Google so much money.
I have no problem with algo tweaks etc etc, but when every 2nd post is about a problem, something just aint right.
So without being rude folks, here is your chance to tell the world and Google what is wrong with Adwords at present...
Shak
...even though the CTR was low it was bringing in a few £ a day for google. Now that the ad is disabled they are down in revenue and I am down one vital advert - neither of us are in a perfect scenario. Why can't they just leave it as it was? Why bother with the CTR 'at risk' & 'disabled' features so much? Overture works perfectly without them!
These are really good questions, Gmorgan, and worth an answer. The very short answer is that we are concerned that those who search on Google have a good experience.
A slightly longer answer is that AdWords wishes to create an advertising program that will be trusted over time, by the millions of users who search on Google every day. One key to achieving this is to only show ads to our users that have been judged by users as being relevant to their searches.
This judgment of relevancy = your CTR. (CTR is simply the percentage of users who, having seen your ad, found it relevant enough to click on.)
So - although you may get some results (and although we may make some money), with 'low performing keywords, AdWords feels that in the long run it is far better to show ads to our users that they find relevant to what they were looking for. Why? So they'll trust the ads and click on them when they are ready to do business with you.
And any short term gain for you, and for us, is not a good tradeoff.
(So, the trick then becomes to connect the 'vital' keyword to an ad which users do find relevant, and which then gets a good CTR. And this becomes much easier with some practice.)
Hope that makes sense.
AWA
So if I got a CTR of 1.0% overall, but only 0.7% on Google, they'll disable the keyword...
even though it would make google thousands extra per day.
VERY ANNOYING AND FRUSTRATING STUFF!
I also had a keyword deleted on me that was producing a 2% click rate. It was also a very relevant keyword to the site I was promoting. I can see the CTR point from Adwords that they want to keep things relevant as possible to surfers but in very competitive markets if this sort of thing happens to a lot of advertisers it could sway them to go elsewhere. I plan on sticking it out until I figure out this system but this is really ANNOYING!
I also get keywords disabled after they have only produced like 11 impressions! I thought it had to get to 1000 impressions to determine what the CTR really is?
And if Google only counts the CTR of there own network then why don't they show you what the CTR of there network is minus the other network partners? Instead of having to just Guess?
