As a webdesigner, I have a customer who spends around £1k/week on adwords. He knows I manage my own campaigns and is interested in me managing his.
I am considering charging 10% of spend and I wondered if that is a fair rate (for the sake of this example, please assume I know what I am doing ;-) )
Best regards
Shady
Managing your own and managing them for others are very different.
For the $400-500 a month what would be the value adds?
We've charged up to 25% in some instances, but the demands needed an adequate resource level to do the work justice. There is no hard and fast figure.
10% for your first outsourced job would seem a bit high for me.
Our first three clients were all pro-bono with bragging rights at the end of a predefined period and the opportunity to pioneer a little at their expense (it was all new at the time, so no guarantee it was going to succeed).
I agree, it is a big assumption to make!
I guess a better definition would be that from details he has given me regarding his campaign I am certain that he is throwing his money down the drain (for example landing pages for specific products are always the homepage).
I am equally certain that I know enough to offer him a far higher quality of campaign than the one he currently has, although I certainly wouldn't profess to have half the knowledge of the experts here.
In addition to this, I can track clickthrus to sales and include in management reporting which I have written for him. Sadly, he hasn't even the time to add tracking references himself to his URLs.
With this in mind, I think in this instance 10% may not be unreasonable although, perhaps another option is to introduce ads to sales reporting beforehand and ask for a % of sales generated above for the same budget.
Might this be a good idea?
Here are two I remember:
[webmasterworld.com...]
[webmasterworld.com...]
