New "premium" position

I hate it

[ganderla]

Ok, The top position on google, which is white now is crap.
My CTR is absolutly through the roof with NO conversions.
If someone is clicking on my ads (competitor) they are doing it from AOL.
Are others finding this ridiculous?

[webdiversity]

Why does it have to be a competitor?

If the CTR is right, then your offer/price/landing page may not be.

We've never found that when we go up top it has a detrimental impact on results.

If you don't like it there, then lower your price, and let someone who does want to be there have a turn.

What does your tracking tell about where the traffic comes from?

[ganderla]

It does not have to be a competitor.
I have just had problems with them in the past.

If the CTR is right, then your offer/price/landing page may not be.

It has been right for months! No changes

[BriGuy20]

Gander:

It doesn't necesarily have to be a competitor. Sometimes, producs simply don't convert some days. I've had days with no sales where I should have had 5 or 10. It can be something as simple as statistical variation. If you spend a few days with no conversions (with numbers sufficient enough that you usually do convert), then I'd start to worry.

[edit_g]

Working fine over here... Have you changed anything recently?

[ganderla]

I will report back tomorrow if it keeps up.

[Robsp]

You may want to add the price in your ad text. That typically works as a filter (and if CTR goes down you may drop out of the top spot)

[itisgene]

If your keyword is one word(generic) or too broad tow word keywords, it is possible to see huge spike in clicks but no conversion.

We have had 4000 clicks a day for ONE KEYWORD. I asked for refund saying fraudulent clicks because there was NO SALES from 4000 clicks! We have good enough site to let the right customers convert. 4000 clicks with no convert are rediculous. It took about three months to get the money back but was worth to try.

[itisgene]

Oh, BTW, I still think the 4000 clicks were some mistake or script by somebody. It is popular one word keyword but I don't see any reason so many people click the ads do not buy anything.

[ganderla]

Things seemed to work itself out. It am back on track.
I am in the type of business that if I do not get 5-10 conversions a day, I worry.
I have a professional Adwords manager and he was even stumped.
Thank you for all your input.
I still do not like the top position. I am going to have him mix things up a little to get me out of there.

[AdWordsAdvisor]

I still do not like the top position. I am going to have him mix things up a little to get me out of there.

ganderla, this may be the first time I've ever provided advice on how to get out of the top spots - but here goes. ;)

The algo that sends you up top focuses more on CTR than your CPC. And it weights actual CPC for a click more than the Max CPC set for the keyword.

So you'll probably want to work on getting a lower CTR for the keywords that are putting you 'up North'.

(Really, I can hardly believe I am saying this)

To accomplish this, I suppose you could write less targeted ads!

Whew! I'm exhausted now.

AWA

[Robino]

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[ganderla]

Well, thank you all, but belive it or not, I get big click throughs on the top "white" position, but few conversions.
I get many more conversions from the side, or even the colored top spot.

I wish I could explain it better, but I just can't due to the nature of my business.