I've read that changing URLs triggers the editorial review process - fair enough
Does it stop them from showing on google? I'm not using content sites or partner sites at all.
Does this apply to the URL in the ads or keywords or both?
Do changes to the URL that are only data parameters count (trigger a review)? eg I change www.xyz.com/page.html?¶m1=3 to www.xyz.com/page.html?¶m1=4
(where the param is not used to change the landing page or redirect in any way)
Regards
Cokecan
In some sectors the review will mean listings stay offline, but usually the review is done at some random point in the future, which is why you might wait a few weeks and then get an e-mail with trademark infringments.
Shak
Does it stop them from showing on google? I'm not using content sites or partner sites at all.
Just wanted to add a note of clarification regarding this specific question.
In almost every case, changing the URL and then saving the changes will put your ads back up on Google very quickly - just as soon as the servers update.
Exceptions may occur when your ads or keywords are in a 'sensitive' arena, where we must be especially careful about the ads that show, and the sites they link to.
AWA
Sorry to labour this point AWA but for my tracking purposes, it would suit me to be able to update the URL frequently e.g to include bid price so that my log file analysis can get all data from one place.
But 9/10 times my changes have no effect on landing page or customer experience (i.e. I sometimes genuinely change the landing page but this is a seperate activity and far less frequent)
My application is probably different from most in that I supply 'widgets' to order. People order x widgets to be supplied over a period of time, say a month. Because of the nature of the widgets (let's say they're perishable), I can't supply them all at once, it has to be over typically 4 weeks.
This means that it's good for me to be able to try to control the rate of enquiries I'm getting about widgets to match demand, rather than simply pausing some or all campaigns or adgroups.
Thus periodically I change all my bids north or south by x% to change the rate of enquiries. (actually there is an attempt to be a little more intelligent particularly with the better performing keyword etc)
All this is done in a database then every so often, as necessary, I cut & paste the new bids (and hence urls) into each adgroup (is this what people call power posting?)
If you're saying that this triggers a review, however brief it's effect on my ads, then maybe it's better that I don't change the URLs and I instead look up the bid price in the database when I do the analysis.
Will I get penalised for changing URLs too often, even if it has no effect on landing page or in any way affect what the customer sees?
I've also may have read somewhere on here that changing bids can trigger a review and/or have an adverse effect on my CTR etc - is this true?
If so, I may need to rethink my strategy. My approach seems to work and suit me so if there are no penalties/adverse effects then I'll stick with it but I'm sure people on here will probably say there's a better way to do what I want to do anyway so I'd welcome any suggestions.
Regards
cokecan
Hmm.. Seems like a very cumbersome process. Are you using the Google conversion tracking code? When you go for 'customized conversion tracking' (rather than basic tracking), you can get some serious data over a period of time. You can get a lot of useful data from Reports -> Customized Reports
However, it might not give you accurate data (especially in your scenario) since the cookie dies after 30 days.
>>> control the rate of enquiries
How about controlling the rate of enquiries by changing the daily budget rather than the bid prices?
>>> Will I get penalised for changing URLs too often
You are penalized EVERY time you change the URL.
>>> changing bids can trigger a review and/or have an adverse effect on my CTR
Changing bid prices will NOT trigger a review. It will affect the CTR though - not always adversely. Increase the bid prices and the CTR might improve. Conversely, decrease the bid prices & CTR might go down.
I'd thought about using the budget to control the rate but figured that I'd have to have the bids set to the high end of my current range (say min to max) and then throttle back with the budget - therefore although I'd control the rate, every widget would cost max. With my method, I only wind the CPC up to max when I need to, therefore paying less on average. I will give this some more thought though.
I have decided to leave the URLs alone now and get the bids from the database - BTW it was easy to get the bid in the URL since the database generates the keyword list to cut and paste.
Regards
cokecan
But 9/10 times my changes have no effect on landing page or customer experience (i.e. I sometimes genuinely change the landing page but this is a separate activity and far less frequent)
Will I get penalised for changing URLs too often, even if it has no effect on landing page or in any way affect what the customer sees?
Hi cokecan, I just wanted to add a few words here to clarify why your ads need to be reviewed after they are edited, and/or the URLs are changed.
Basically, it boils down to this: When you make a change, you know what you did and why. However, the AdWords system doesn't know either of these things. All it knows is that a change has been made.
So, the Ads/URLs will need to be reviewed to confirm that everything is as it should be.
Regarding the second quote above, your ads will need to be reviewed and approved every time you change your URLs, before they can be sent to partner sites. So you may be 'penalized' in that your traffic may drop. However, that is as far as it goes. There is no other 'penalty' for changing the URLs 'too often'.
Hope that makes sense.
AWA
