70 clicks

no sales

[cjm26]

Hi

This is my second post on this forum.

I have 70 clicks but no sales.

I am new to google adwords so I don't know the ratio clicks to sales. I might be to eager to see sales as this is my first E commerce site (or my clients but is still my pet!) so I am thinking there is some thing wrong. I am worring to much or is some thing wrong?

Thanks

CJM

[skibum]

Depending on the product/service, there may be a time lag between clicks & conversions, the keywords may need to be adjusted & there are plenty of sites out there that have conversion rates of 1% or less.

Just have to give it time, do some experimentation and eventually things start to pick up.

[AdWordsAdvisor]

I have 70 clicks but no sales.

As skibum said, I wouldn't worry about this yet.

However, if you get a lot of clicks over time, and no sales - then start taking a look at your site. Are the people who clicked on your ad finding what they expected to find, having seen your ad? If not, then they are not likely to do business with you.

In particular, pay attention to the page on your site that you send the AdWords user to. Ideally, it would be a page about the exact same subject as the keyword and ad itself.

Often, this will not be your home page.

AWA

[ebizcamp]

70 clicks, no sale, it's very normal

if 100 clicks can lead one sale, than it is 1% conversion, very good (sale) conversion.

[cjm26]

Hi Guys

Thanks so much for your relpies.

Can I post the URL to my site to this board and have some input and suggestions on ways to improve it in any way. Or is that that not right to do that on this forum?

Thanks

CJM

[skibum]

We don't do site reviews so please don't post the URL.

[PhraSEOlogy]

CJM,

Adwords can bring customers to your site - but you have to persuade them to buy!

[onlineleben]

Clive,
if the site you want to sell from is the one in your profile, you should fix errors first.
A website that sells "the greatest Javascripts on the Web" really should work. Your portfolio and home links don't. And that possibly turns possible prospects off. Also landing on Flash intro page doesn't help in converting traffic.

Good luck anyway.

[Shak]

lets keep away from specifics folks ;)

Shak

[onlineleben]

Sorry, should have PM'd

[BriGuy20]

Depending on what you're selling, 70 clicks per sale might be okay. It takes about 40 or 50 clicks for me per sale, but luckily the fees for selling the products exceed the cost of putting AdWords up. As long as that's true for you, I wouldn't worry about it. If you've spent about 2 or 3 times what you'd make on a sale and you still haven't sold anything, that may suggest that it's time to reasses what you're doing.

[dude]

I have 70 clicks but no sales.

Mmm, the real problem we all face is ROI.

If you have a product that sells for $1, and you are paying $1 per click, then 70 clicks with no sales is a real problem. Now if you sell a product worth $500 then this is a different story. Also the fact that you have zero sales makes the ROI pretty interesting as you could get to 1000 clicks and still ahve no sales..

Some comments:
1. Google Ads has has a focus on generating revenue for Google, what maximises your clicks may have nothing to do with sales. Almost like a Casino, that feedback the rising click rates ( without any relationship to sales, or actual site visits).
2. Add tracking to your site, as Google clicks dont mean that anyone has actually seen any content on your site, and hence there could be zero probability of a sale.
3. Look in your site logs, see what was actually typed into Google and what URL Google chose to send them to..
4. Track what other pages were visited by the user who clicked. If they did not wait for the page to load ( seems a common occurance with google), then prob of sale is mimimal.
5. Have online forms for demo's, sales ect so a link can be maintained between a click and a sale. After all who cares about clicks other than google, everyone cares about ROI.
6. We have found that after a lot of playing we get very specific targeting ( dont allow extenal to google network) at the customers who are likely to buy ( based upon above), results in very low click rates, high placements and good conversion rates ( we get 1 in 20 clicks, have heard that 1 in 500 is pretty normal for Google).

But in the end of the day only you will know what works..

Hope this is usefull..