My campaign has been active since last week, max bid is 0.58p (almost a dollar) on one of the most popular electronic gadgets available. But i've had zero impressions - even obscure kw's get more than zero.
I doubt that's it though - best to contact Google and ask them what's up.
The text was almost identical to a previous creative i used - just a different model number - so i didn't think it would need approval, and surely other advertisers would have used these terms previously. Doesn't G not keep a database of words previously approved so that there isn't these long delays.
It is not simply that the words themselves have to be approved, longen. Rather it it is that the words as used in the context of the individual ad have to be approved - as do the URLs, and the site itself.
Hope that makes it clear. It's been a long day, so I'm not entirely sure! ;)
AWA