Old ad texts hard to compete with

[vanderbolt]

It seems to me that everytime I include a new ad to improve my title or description, I face an uphill battle to compete with my existing ad that has been running for over a year. Has anyone noticed the same problem? Could anyone think of any reason other than the quality of the ad that could influence CTR?

[shman]

I always wanted to ask this. If I change my ad text will it affect my placement / position?

[ginagina]

Vanderbolt, de-select "Automatically optimize ad serving for my ads" and it will show your new ads even though they don't have the established performance of your older ads.

[eWhisper]

Excellent suggestion, ginagina, and that is the most likely reason.

Also, make sure your giving your ad time to be approved for partner search and/or content sites before worrying about it. Otherwise, you won't see the difference as your new ad can't be shown in as many places as your old ad.

[BriGuy20]

Van:

I just started running new ads that totally replaced my old ads. I think new ads are given a fair shake to see if they're improvements over the old ones. Mine were, most likely due to the fact that the search term happened to be the new web address I was promoting.

But other suggestions to turn of ad optimization probably will help your new ad to rack up a sizeable number of impressions, if so desired. I just wanted to show that it's possible that positive response for new ads can quickly displace old ads. :)